Already American Handicrafts They face a crisis. Beer sales have fallen due to the increase in soft drinks and cocktails and low alcohol consumption between millennials and generation Z.
Now, a new threat has been added: Fees Tax of former President Donald Trump. The 25% of rates are imported to steel and aluminum, Accompanied by lines for major products from Canada and MexicoThey raise the production costs of the beer sector.
Raw materials in fee
Matt Cole, a beer editor of the Fate Heads alcoholic beer, warns Ohio. “If it lasts months or years, Will be devastating“.
Las DutySome of them have been suspended until April 2, according to Bart Watson, which can affect liquor manufacturers more or less. Watson is the Chairman and CEO of the Brouvers Association of Business Craft Beer Group.
Aluminum cansThey are at the point of Trump. Almost all steel barrels that use American wine are made in Germany Increases the cost of barrels of stainlessly finished products. Canadian products such as Barley and Malt will also increase costs. Some liquor stations depend on raspberry and other fruits from Mexico, Watson said.
In Port City Brewing, in Virginia, its founder Bill Budser faces a embarrassment: Increase prices or take losses. A six beer pack 99 12.99 (12.01 euros) to 99 18.99 (17.55) can go and raise the price of a bint in its taste room. “Do people pay $ 12 instead of 8?” Asks that “our business will be slow.”
One of the biggest threats to Port City is the fee Canadian import. Every three weeks, the beer factory receives a truck from Canada from Canada, Malta Billsnar, a truck, which will stand in the 55,000 pound of factory land. Budsor says that comparable quality malt can not be found anywhere else.
Trump charges also indirectly affect the port city. The aluminum fee that came into effect on March 12 has led to the transfer of large liquor manufacturers to bottles, Causes a shortage of glass bottles. Port City, 70% of its production was discovered without glass bottles. Our bottle provider will reduce the delivery at the end of the month, “Budser says. He surprised us.”
Strategies to survive before the crisis
The fat head that buys his barley from Canada may change suppliers in the Idaho or Montana, but Logistics are very expensive. Additionally, by lower competition of Canadian grain, will allow charges American makers Upload your price.
Have taken fat heads to alleviate impact Preventive measuresHow to collect 3 million aluminum cans derived from an American supplier, which indicates 30% of your annual demand. It has turned its production into painted cans instead of those who have to retreat, reduces costs.
In Arizona, some liquor manufacturing plants have begun to reduce registered pear supply to reduce costs. “This is a hard blow Local craft beer. It is encouraging to see fewer options on the shelves, ”the sales and relationships of the liquor, the director of the Sale and Relationships of the Distillerry and the Director of the Distillerry and the Arizona Craft Browsers Guild president.
Canadian market, which refers to almost 38% Beer export America’s craftsman is affected. In response to Trump’s fees, Canadian importers cancel orders and remove American pierces from their stores.
Changes in consumer flavors
The fees are coming in a difficult time for alcoholic beverages. After many years of growth, the department is a Reduction. Between 2014 and 2024, the number of liquor in the United States has doubled and exceeded 9,700. However, by 2024, the number of closures has exceeded new openings for the first time since the 2000s. “Craftsman Beer lived the time of unique growth, but that era ended,” says Watson of Bruvers Association. “Now we are in the most mature market.”
The industry struggles to compete with soda sodas and other beverages and earn younger customers. The closure of liquor in 2024 will be higher than the number of openings for the first time from the middle of the 2000s, said the Watson of the Browser Association. Watson assesses that craftsman beer in the United States Last year fell from 2% to 3%.
Port City Brewing, Cue In 2019 it reached its peak of its production Failed to recover after the disease -equal to -220,000 compartments with 16,000 barrels. This year, only 13,000 barrels are hoped to produce. His strategy to float is based on the quality of beans who won his award, such as recognition at the 2015 Great American Beer Festival.
AdvertisementBroar is trying to distinguish the standing Delivered In Pierce 2015, Port City appointed a small alcoholic this year at the Great American Beer Festival. But this is not easy, because the import tax threatens to increase the price of goods and containers.
“It is already difficult to run a small business when your delivery chain is intact,” he says. The irregular way of the Trump lines – notifying them, then suspending them, and then threatening them – is even more difficult to plan. “Uncertainty only creates a situation of chaos”, Said Budser.
To lead the economic uncertainty
According to Aeksworth, from Arizona, The Giant wine They have special equipment to calculate the impact of fees, but the little ones must face the crisis with limited resources. In addition, to manage a alcoholic beverage they must handle other problems: regulations, permits and lack of labor.
But for many liquor manufacturers, beyond fees, The biggest concern is still the fall of consumption. That is why many liquor manufacturers are trying not to raise prices. “With the current economy and uncertainty, people spend less on it,” the goal says. “Beer is an affordable luxury and we want to make sure it is constant.”
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