Joao Marcelo Busquol54, son of the singer Elis Regina and music producer, is the event Elis 80 To celebrate the eighties of his eighties in Esbaco, in Sao Paulo, on Friday (28). Since there is an advertisement that there will be use of artificial intelligence to celebrate, many people have imagined that he would see a three -dimensional image of the artist in the exhibition.
However, the businessman ruled out the use of technology when interrogated CNN About this – whether for the memorial event or for other artistic performances. He also mentions a company that offered this type of service a few years ago, but the family did not like the result.
“We have never been used and we will never use it, in ELIS Catalog, Artificial intelligence tools for the creative areaJoao Marcelo said about using stereoscopic images in offers with products available on the market today.
According to him, the family saw the lack of excitement in stereoscopic images, and thus chose not to use this type of technology. “The appearance is not there,” Joao said to CNN.
However, the businessman said that he has no problem creating a three -dimensional image with the consent of siblings, Maria Rita47, e Pedro Mariano49, future grandchildren from Elis Regina – with case. “Only the day the appearance is present, however This did not happen and will not happenHe added.
S. Using artificial intelligence at Elis 80 event This happened by other means: in restoring the singer’s materials, such as cleaning sound, interviews and old presentations of the artist. With the technological tool, they took noise and isolated the sound of the Brazilian translator in songs and interviews. “If you want to see Elis, you will have to close your eyes,” he added.
Commercial Da Volkswagen
Although disposal of the use of the model in the offers, Elis Regina family He used Deepfake and artificial intelligence tools to announce the “generations” to celebrate the seventieth anniversary of the Volkswagen Agency in Brazil in 2024. In the video, the successful singer sang “like our parents” next to her daughter, Maria Rita.
At that time, the commercial advertisement was slaughtering the audience, but there were also those who criticized the use of the tool on social networks. When asked about criticism, Joao Marcelo ruled out a possible section for opinions, but he recalled the repercussions of the advertisement.
“I think there is opposition, yes, but this happened in a group of people. There were people who wanted to enter Konar (the National Council for Self -Organization) saying it is misleading, because Elis is not alive. I found a funny argumentHe said, “I respect the opinion.” The member opened an ethical representation against Volkswagen ads with Elis Regeina.
Luou, The repercussions of the advertising were born the first discussion of adults on the boundaries of artificial intelligence. According to the businessman, he conducted more than 50 interviews with the most diverse communication cars, such as The Guardian and New York Times.
“I thought it was the maximum (repercussions). Another micromagers of the advertisement is that the audience is pleased with a television advertisement.
John said that the success of the advertisement also affected the Elis Regina fans. “I realize that the revenues, which have increased significantly. The audience also grew among young people.”
80 years old from Elus Regeina, the singer who enchanted Brazil
