Just search for Google. This phrase is evidence of how the Internet giant has become synonymous to search for online information, as their services are now everywhere in everything from smartphones to laptops and even cars.
But this success was the cost, according to the American government.
Since 2023, Two federal judges and a federal jury decided that Google has an illegal monopoly on the search engine, online business and applications store.
Google is struggling to reverse these decisions, which can force the company to nearly $ 2 trillion on separation – if that happens, that will be the biggest division of the technology company since AT & T.
It is not only Google; Meta, Microsoft, Amazon and Apple have also faced anti -monopoly audit on how their technology platforms make. The division can particularly destroy Google now, with the emergence of Amnesty International and the chatting citizen that threatens to challenge your main business.
On Friday, the end of a series of audiences for a period of three weeks that can determine the future of one of the most important technology companies in history, and perhaps reshape how billions of people are used online. It is expected for a decision for August.
How did Google become very large? The answer may be in your hand.
Control of searches
Today, Google is more than just a search engine.
A series of product acquisitions and launching them in the early first decade of the twentieth century put responsibility for the most popular Internet angles in YouTube – which has become the most popular media platform for teenagers – the world’s most popular browser and the most used smartphone programs.
“The difficulty of changing Google for something else was not worth it,” said Robert Segel, business professor at Stanford College of Business. “Why do you do it? You don’t get better results.”
Google’s search engine began in the late nineties and early first decade of the twentieth century because it had an innovative way to classify the results: important, based on the frequency created by other sites links to them, and the detection of the most reliable and appropriate sites.
Competitors such as Yahoo and ASK Jeeves Web Resucies more “file folder”, where they organize the results according to the topic, according to David Bromli, professor of electrical engineering and computer at Carnegie Mellon University.
Google has signed contracts worth tens of billions of dollars to make them a standard search provider on iPhone, as well as closing deals to install the search engine and browser on Android mobile phones.
These agreements have argued that the Ministry of Justice and a group of states, along with the fact that Google from Google was closely related to its search engine, strangled the search market competition.
Last year, the American boycott judge, Amit Mihata, considered these anti -private deals, describing Google as “monopolizing” online searches. The Ministry of Justice now wants to separate Google or make major changes on its Chrome browser and Android operating system.
Google said she plans to resort to the case, last month called the procedure “retroactively” in “a moment of intense competition and unprecedented innovation.”
In court, Google argued that the proposal of the Ministry of Justice will represent safety risks, and weaken Google’s ability to invest in research and development, and Chrome’s disability, as well as other companies that depend on Google Search.
Instead, the company suggests changing its browser contracts to allow companies to exchange a standard browser provider every 12 months, from other changes.
When he was asked to comment on the article, a Google spokesman told CNN his general data about anti -monopoly cases.
A strong search engine leads to a profitable advertisement
With the growth of the Google search engine, the same thing was true in its profitable advertising work, which achieved revenue of $ 66.9 billion during the first quarter of 2025.
“Google mainly managed to sell many ads because it was able to attract more attention, and she was able to attract a lot of attention because she sold a lot of ads,” said Sigil.
Google has also developed a “package” of technologies that allowed brands to buy online ads and publishers to sell an online advertising space, all through one company.
In April, the American boycott judge, Leon Bringa, decided that Google was able to “create and protect its monopolistic power” by linking the advertising server and the publishers bag. However, Google has supported by making a decision against one of the governmental allegations related to advertising advertisers online for the search giant.
Google also uses this condition, which can force you to alienate part of your online advertising business or probably to restrict the way you can run your services or spend.
The Ministry of Justice is pressing Google to sell two parts of its advertising work to restore competitionAccording to the court document on May 5.
Historically, American organizers have left large companies in peace if they had supplementary offers but not overlap, as they only seek to “vertical” merger in which companies buy competing shares, according to Abel Garcia, a partner at the Kesselman, Brillcly Stockger LLP.
Garcia, who was previously working as the assistant of the California Ministry of Justice Prosecutor, said that the American organizers began to think about companies that have supplementary services as well.
Legal risks are especially high for Google amid the predictions of tools for Ia Some search engines will assume. The Gartner Market Research Company estimated last year that the volume of research in traditional mechanisms will decrease by 25 % by 2026, as consumers migrate to artificial intelligence tools.
Apple executive official in his court certificate during listening sessions for this week said that Google’s search consultations on Apple devices have decreased, according to Bloomberg. (Google said in a statement on Wednesday, “It continues to monitor public growth in research consultations,” Google said in a statement on Wednesday.
Chatgpt from Openai is a strong competition. the twin, From Google, about 10 % of the size of ChatGPT in most user growth measures, Barclays analysts wrote in the April 24 search note.
“The question is: Artificial Intelligence Solutions will provide us with better products?” He said. “This can make people change and move over time.”
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