Fashion giant H & M Plans to create Digital cloned animals for your human models This year, in a conducting doubts about an industry facing the challenge of dealing with it Artificial Intelligence Possibilities (AI) And its impact on the workers of the sector.
A H & M, One of the largest retailers in the worldSay to CNN Which plans to create 30 “digital twins” for their human models this year, although they still “explore” how to use these deities.
The company added that it is working with others in the industry, such as agencies and models themselves, to implement this initiative in a “responsible” way. “The models will enjoy the rights of their digital twin,” said the models will enjoy the rights of their digital twins.
Although the promise to pay for similar models, the Secretary -General of the British Federation of Dramatic Arts and Entertainment Arrows, Paul Welding, said in a statement to CNN This procedure must be “supported by the broader adoption of IA protection measures in union agreements and legislation that protects workers’ rights.”
“The race to” innovation “in the field of artificial intelligence should not be a race to increase profits.” “the Artificial intelligence will not be possible without human art and workHumans must remain in the center of creative efforts. “
The H&M Declaration has already caused some negative reactions in the fashion industry, which includes jobs in which many workers already work.
“She has serious concerns about the use of digital symmetrical copies without great protection,” said Sarah Zeef, the model, which has become a jurisdiction and established the X -based organization’s alliance in New York.
“In an industry that was historically a marginalized sector of workers’ rights, the new H&M initiative raises decisive approval and compensation, and it has the ability to replace a series of fashion workers – including makeup artists, hairdressing and other creative artists in our society.”
H&M is not the first brand that explores the use of these technologies. Levi Strauss and Partners Gynecia announced in March 2023 that it will use models created by artificial intelligence “to supplement human models”. Shortly after that, after receiving strong criticism, the company made it clear that it was not “reducing photo session plans” with human models.
In July last year, the Spanish brand Mango launched a campaign that was fully created by artificial intelligence to promote a new group of its small line.
In addition, IA influencers and models have become increasingly common. Recently, the first Beauty competition from artificial intelligence From the world held last year.
