A Nintendo He announced on Wednesday (2), Switch 2Successful successful successful hybrid console sequence that was released more than eight years ago. Now, the video game company needs to prove that it can follow the box office with another goal, which is one goal that has had difficulty achieving in the past.
In January, the company only revealed the design Switch 2 And compatible with the previous generation games. Switch 2 will be launched on June 5 for $ 449.99, or $ 2561.25 (in the current conversion, consulted by the central currency adapter on April 2) at a value of $ 300 ($ 1707.54) first -generation.
The first key circulated the idea of the console that can be operated on the living room or on a plane, taking a wave of computer games to follow the example. Switch 2 has been the largest release of the company since the arrival of the first generation in 2017 – and the next decade may dictate to one of the largest and most famous video game companies in the world.
Nintendo will also have to overcome the challenges that were not present in 2017: rates on Chinese products that can affect production and charging costs, high competition in mobile phone games and pressure to comply with the high levels of the pandrian era that the game industry witnessed in 2020. And above all, it is one of the basics that Nintendo earns mainly, instead, my fan is my fans Nintendo want to spend $ 450 ($ 2,567. 02). games.
“The success of Switch is an improved knife.” “On the one hand, a huge and great base for construction. On the other hand, a great goal to try to achieve it in terms of the same level of success.”
What is new in switching 2
S. Switch 2 Itra has its predecessor with many new features, including the voice chat function in the game that allows players to communicate in actual time. It also allows users to share some games with the owners of others while playing personally, even if the other player does not have the title.
Joy-Con control, which connects to the key when used as a portable control unit or can be used separately, will support the functions of a computer-like computer mouse. The console will also work with a separate camera so that the players can watch on the screen when using the voice chat in the game and other features.
Nintendo depends on these changes to distinguish the way to play from the previous Switch 2. During its direct broadcast of Nintendo Direct, the company showed how the players will slide the Joy-Con controls on a surface like the computer mouse to move the character on the screen in different ways.
Nintendo also gave control unit devices a very necessary update. Switch 2 has a larger 7.9-inch screen compared to the original 6.2-inch screen, and suitable for the Joy-Con controls now is a magnetic console in the console, making it easier to connect or remove it from the console. The control unit has the eight -fold storage of its predecessor and supports DOCK 4K resolution, and they will give the players more space to store games and improve their appearance when connected to a compatible TV.
Nintendo has also announced new games for some of the best known privileges, including Kong donkey E Mario Map. Nintendo titles are a fundamental reason for the players to purchase Nintendo keyboards.
But the company also focused a lot of its presentation in games from other companies, which is very important because Nintendo is traditionally known for its exclusive addresses, and doing this can help the company attract new fans.
These include Enden Ring, Cyberpunk 2077, Final Fantasy Vii Remake Interrade, Hogwarts Legacy and Tony Hawk Pro Skater 3 and 4.
Re -success
Switch 2 is a third successor to the best -selling game in all time. Nintendo sold about 150 million switching units, and put it behind the Nintendo DS control unit, which sold 154 million units, according to Nintendo. Sony says it has sold 160 million units of PlayStation 2 since its launch in 2000.
Nintendo has difficulty repeating success in the past. For example, Nintendo only sold about 13 million Wii U after its release in November 2012, which is only a small part of about 101 million WII console sold in the previous generation. Nearly half of the 3DS units, a copy of the company’s 3D mobile console, was sold, compared to the original, which is still the best sales control unit in Nintendo.
But Nintendo is away from its usual guide.
Sometimes, it represents new keyboards as different products for the same family, as was the case with Wii U and Wii. At other times, new keyboard with new names launched new ways to play, such as Wii, which succeeded Gamecube, famous movement controls, and switching, which act as a portable control unit and a home.
This time, Switch 2 is located as a direct sequence, which is an updated version of the same device.
“This will be the first time that we really see something like switching to switch 2,” said Pescatilla. “It is a direct transition, especially for Lintendo, who has always tried to mix some new and different things.”
A series of challenges
But even with a new guide, the company may have difficulty creating its success for 2020 when the video game industry has seen an increase in participation while securing the epidemic. Nintendo’s profit jumped over 400 % in the quarter ending in June 2020.
The use of keyboards has been almost stable since the postpartum slowdown, among other factors, according to Piscatella, Anders Christofferson, Global Boss of Bain & Company Video Game Industry.
The latest keyboard in Sony and Microsoft on the market for several years, so the players may not be involved for them as it is when it was purchased for the first time, and there is more competing with mobile games. Mobile phone players are most of the Gaming Market growth, according to the Bain & Compane report.
“It is not a secret that video games have passed a very difficult trip in recent years,” said Christopson.
Then President Donald Trump is on Chinese products, which can increase electronics prices, although more than half of the United States imported Nintendo now comes from Vietnam and Cambodia, according to the Financial Times. But not only production: Increasing inflation and prices due to customs tariffs will make it difficult for consumers to spend on non -essential elements such as keyboards. This is especially true given that Switch 2 significantly more expensive than the original of $ 300, which puts the new Nintendo control unit in greater competition with the Deck Steam’s Steam, which starts from $ 399 and is designed to play computer games.
“With regard to the behavior of the public market, we see consumers directing their expenses to daily spending categories such as supermarkets, housing and insurance,” said Pescatilla. “It is a very difficult environment to try to sell things.”
But the library of strong personalities from Nintendo and the beloved games can give you an advantage against these difficulties. Michael Pashter, the administrative director of the Wedbush Securities company that covers entertainment programs, says that the company’s approach to play is also more cinematic and focuses on individual adventures compared to most mobile games. This can help distinguish between him and phone competitors.
Pachter compares the situation to the restaurant industry; Although McDonald’s can attract more customers than a distinctive meat slice, it provides a superior and unique experience. Compared to Pachter, mobile games are similar to McDonald’s, while Nintendo is Steak House.
“McDonald’s restaurants will exceed the revenue of the best meat segment in the city, and there are thousands of them,” he said. “But it is not a good experience.”
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