Chinese retail since I stopped selling products from China to American consumers. The decision is a response to the “blouses rate” imposed by US President Donald Trump on Friday (2).
In other words, The American leader withdrawn the exemption of products of less than $ 800, sent to individuals.
From now on, items are subject to a price of less than $ 800 and sent from China through postal services, such as TEMU and Shein, to a 120 % tax of the package value or a fixed rate of $ 100 per shipment – a value that increases to $ 200 in June.
Instead, TEMU will sell it in its market in the United States through traders who have been installed in the United States, as the British newspaper learns Financial times. In parallel, the retail seller recruits more merchants in the country.
Transfers that demand the exemption of up to 800 dollars increased by more than 600 % in the past decade, reaching more than a billion elements in the fiscal year 2023, according to customs protection data and borders.
This is due to the fact that millions of Americans migrated to the fear of low prices. The exports of the Chinese low value package were launched from $ 5.3 billion in 2018 to $ 66 billion in 2023, according to the Congress report.
The retailer has grown like TEMU rapidly in the United States in recent years, driven by selling manufactured products in China, with low prices and direct shipping to the consumer.
However, new taxes may be subjected to the company’s competitiveness in the American market.
The company told the British newspaper: “The TEMU prices for US consumers are still unchanged, while the articles of association move to a local service model.” “The change is designed to help local merchants access to more customers and expand their business. This transition is part of TEMU’s continuous adjustments to improve service levels.”
Analysts hear Financial times The United States refers to the main market for TEMU, which is controlled by The Chinese Pdd Holdings. Despite the changes, the company will continue to buy products from Chinese sales representatives to provide its operations in other western countries.
The restructuring occurs amid the intensification of the trade war between the United States and China. The United States government imposed definitions of up to 145 % on most Chinese products, while Beijing answered at rates of up to 125 %.
On Friday, the Chinese authorities indicated that the country is holding a new round of commercial negotiations with Washington. The Chinese Ministry of Commerce said that the United States showed interest in resuming the dialogue, but stressed that eliminating definitions is still a prerequisite for any progress in the talks.
Since 2024, Brazil has begun to impose taxes on low -value international purchases, as it became known as a “blouse”, referring to the clothes that were purchased on Asian digital retail platforms, are usually cheaper than those sold in the Brazilian market.
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