Causes more than 150 dismissal across Spain

Once upon a time, an Awant -Cart symbol in the textile industry is that one of its most important moments today. BenatonBorn in Treviso in 1965, the Italian company, which refers to creativity, social awareness and accessible style for decades, is facing a severe crisis, which threatens its heritage.

The brand gained international fame, thanks to its provocative campaigns, thanks to the attitude that compressed and all covered in its slogan “All the colors of the world”. But the time and the market are relentless. The field of rapid expansion of the fastest fashion and the platform of giants Zara and H and M have imposed a new model Consumption of speed, constant invention and low prices. On the other hand, Benaton could not change according to the rhythm of the new global scene.

In 2000, the company was one of the most valuable brands of the planet, which ranked 75th of the Interprendic rankings. However, his collapse Verdiginus: In two years he no longer appears on the list. There is a long list of errors behind that fall: small successful efforts, suspicious business results and weak financial system.

Currently, the Benaton Holding is part of the eedicon, which is controlled by the founding family. But even that support could not change its degradation. In the midst of the global restructuring process, the company has announced that it will close 419 stores. Of these, 180 have already reduced the curtains this year. Along with the closures, hundreds of dismissal forecasts are predicted 169 positions in SpainThis will already attack the weak international network.

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In May 2024, one of the founders, Luciano Benaton, reached its most subtle point Decided to keep aside. His departure was not silent: he denounced the more strict financial situation than it was publicly known. Said one that said “100 million euro hole“In the accounts and the Managing Directorate, he accused him of betraying him.