S. Brazilian e -commerce He won $ 8.3 billion in the consumer week for 2025, which is the period of promotions that will be held between 10 and 16 March, according to a survey of Neotrust Confir CNN.
The result represents a 13.6 % increase during the same period last year, when the sector raised $ 7.3 billion.
In analyzing the number of products sold, growth was more important. In all, they were 61 million elements were sold through e -commerce,, Which represents the highest level of 27.8 %.
But the positive movement was not fixed throughout the week.
no Consumer DayWhich was celebrated on March 15th, there was a decrease of 8.8 % in revenue: $ 1.2 billion in 2025 compared to $ 1.3 billion in the previous year.
According to Vanisa Martins, Conno Marketing Head, occurred in the middle of the day due to an extension Retail merchants promotional campaigns After a week the shows themselves.
“Some virtual store owners have worked with the consumer month strategy, and published promotional measures throughout the month of March. It is a movement similar to what was happening with Black Friday Over the years, Martins explains.
High by parts
According to a survey, the fastest growing part was the healthWith increasing revenues of $ 450.6 million and 78.9 % compared to 2024. The category was used by selling medications, which grew 91 %.
In the second place, the sector comes Local profits, Which rose 41.5 % and revenues of $ 229.4 million in this period. Two sub -categories have strengthened this progress: dishes, table tools (+84 %) and utensils (+58.3 %).
Indeed, the third place got a slice of Beauty and perfumesWhich has grown by 18.1 %, is withdrawn by hair products, which increased their sales by 22.4 %.
And follow -up at the same pace last year, The fourth most representative sector for the consumer week is Devices. In 2025, products in this category were born 767.4 million dollars, while maintaining stability compared to 2024.
Better and worse performance
By exploring the parts that improved or badly performed, the study indicated two better and worse than 2024.
or furniture This was the best, with a 16 % increase, followed Telecommunications With magic growth by 2.6 %.
actually Fashion and accessories The largest decrease between the best 5 categories was recorded, with a reduction of 22.7 % compared to last year. It is followed sale ElectronicsWhich decreased 7.4 %.
By regions
All regions of the country improved its revenues in the consumer week, where the north was the highest drainage, by 21.7 %, sponsored the results of Roraima (+72.5 %) and Amazon (+24 %) and Northeast, which recorded only 11.5 % growth.
The southeast maintained the highest concentration of revenue – 57.4 % of the country’s total – with a 14 % growth year, motivated by 20.7 % in Espereto Santo, 16.7 % in Rio de Janeiro and 13.4 % in Sao Paulo.
*Under the supervision of Joao Nakamura
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