YouTube music will amplify artistic talents

The Mexican independent scene of women was not strong in previous years as it is now and as a way to continue their support, YouTube has created Amplify-Brother.

As a motive for the next generation of female artists, the video platform has made a workshop on managers and singers such as Rene, Silver Rose, Sophie Sar (was nominated for the best new artist in The Latin Grammy 2024). Sophia Thompson, Aruba Nat, Paluma Murphy, Swibia Moneroi, Herbaria, Anna Sophie, for example, to know and use the tools that the platform can give, at the expert company in the music industry.

Within the workshop, in addition to teaching them resources and tools for artists to be self, a safe space was created so that they can ask the questions they need, and commented in an interview with joinery Andrea Barbosa, the leader of relations with YouTube artists Latam.

“It was about knowing and understanding the best way to improve their channels, to be able to reach new fans and others. The idea is that from there, specifically, all the teachings and we can, YouTube, do it as Tracking From their channels to see that they really do what they talked about.

“We can see that they are progressing and that they do what we teach, and as soon as we really get these results, we give them a kind of rewards and that the reward is more support in the next year.

This 2025 is the second year that takes place. The past was another type of Masterclass, but this occasion wanted the numbers to be part of the independent or smaller stamps of large stickers, you know what they could be able to do inside the platform, as the leader said.

For example, he considered that perhaps the most complicated is to remind them that YouTube is a very self -platform, and that all resources are.

“To meet your audience, if you have access to YouTube Analytics, if you have Youtube Studio on your phone, you have access to your numbers faster. Sometimes they don’t know that.

“Perhaps because the brand has, because it has more control, but we want artists to control these channels, and that they are their owners.”

The initiative started about two weeks ago, and the time to measure its channels will be in a range of 90 days to find out the results.

“We talk a lot about official videos, which can be visible. It should not be incredible production, and that short pants (video) can be very authentic, and this is between the cell phone and we make 3 seconds. This was the most complicated artists.

“There are many tools, there are many social networks, and you must take care of them, but we want to ensure that everything on YouTube is the most authentic and real content, which is necessarily produced, and that it can also benefit from archive materials and that interest is that the full effect within YouTube is reflected inside and outside the platform.

The desire of Andrea and YouTube’s music to expand it is to other cities in Latin America and continue to develop talent.

The person you are authentic and you are real.

“I really like to work with independent artists, because they are the most shampoo, clear, and if they are very interested in learning and that they can be like the self and create these spaces …

“All the great (artists) began, from scratch. We, from YouTube, because we moved from the first to make it as a direct contract with Rhymes (entertainment), which is the Bad Bunny sign

Barbosa concluded that “every person starts from a place and I think the idea is to be able to be part of this growth, from that story, working with independent artists to accompany them and be part of that story … I think it is very good to be part of that profession.”