It is a symbol of the situation, diversity, and re -hacking, World jeans day It is celebrated on Tuesday (20), in reference to the patent registered by Levi Strauss E Jacob Davis In 1873, since then, he was devoted as a global element, capable of crossing generations, methods and borders.
Beyond classic in the cabinet, over the years, jeans It was resigned by creative professionals who work with conscious and sustainable designs, innovative and technological processes and the use of responsible Brazilian cotton – from quality to examination.
To celebrate history, the Brazilian movement, Sou De Cotton, which was established by the Brazilian Cotton Products Association in 2016, to raise a collective awareness about the responsible fashion and consumption, with CNN Four designers revolution in the use of denim in the country. check it out:
Follow the studio
It was created in 2016 by Designer Gui Amorim, Follow the studio Today it is one of the most beautiful Brazilian fashion names. Based on Sao Paulo, the brand was offered in recent versions of Creative HouseAnd it has a creative axis, using textile waste-especially denim-raw materials to give a new life to unique and bold pieces. “Jeans are not a trend, it is classic to be constantly updated,” says designer, who sees Brazilian jeans.
With a path characterized by heavy cooperation with trademarks such as Serge Denim, Levi Brazil and Kit Kat, the studio also wore great names in music and entertainment, such as Anita, Bablo Vitar, Galarya Group, Ludrilla, Pedro Sampaio, Louisa Sonza and Marina Cena. The brand has emerged for its contemporary jeans, and its official work that mixes fashion, art and social discourse.
Reptiles
Founded by the designer and architect Heloisa Strobel, Reptiles I was born of the desire to build the unified pieces, function and purpose. The brand, which has its own Atelier and works in the slow fashion model, combines handmade processes, technological innovation, and aesthetic and virtuous aesthetics. Its creativity reflects the influence of modern architecture, visual arts and simplicity, in groups that bring contemporary silhouettes and sexual images with a strong environmental and social commitment.
For Heloisa, Denim is one of the great powers of Brazilian, creative and economic fashion. “Jeans is a driving driving engine. Brazil has something very rare, because it dominates the entire denim series, from the cotton farm to the final product. This places us in a prominent location in the world. Jeans and bikini are part of our cultural identity.”
Among the great moments of the brand, the launch of the Kevin dress, a party made in the denim, which is broken with the traditional uses of the fabric. Heloisa says: “This piece represents our desire well for jeans.
Jeans
National Fashion icon since 2000, Jeans It is known for its creations full of personality and lack of success. The brand, which was founded by designers, was established by Gold and Beitti Taliani, one of the greatest responsibility for bringing the protagonist to the national jeans within the copyright. Through bold modeling, creative washing and a approach that mixes urban culture with pop and tropical art, Amapô turned denim into a screen for her visual and social novels.
The brand made history in Sao Paulo Fashion WeekWhere it was presented for more than a decade, and today it continues alternative paths with capsule groups, cooperation and strong presence in digital channels. In addition, Amapô has become a reference for its fun and comprehensive fashion approach, with agencies collections, pieces and wide campaigns that celebrate the various corpses.
For Carô and Pitty, jeans are more than one basic piece, it is a symbol of freedom. “We believe that the Brazilian jeans have its own identity. It translates our creativity, boldness and cultural mix. Our work has always been about giving a voice to this power with humor, color and a good dose of the paradox,” the brand’s creators repeat.
Korshi 01
It was created in 2018 by the designer Pk Korshi, Korshi 01 He was born in Sao Paulo on the task of translating the poetic brutality of the city into parts of dialogue with the movement, multiplicity and adaptation. A young man, bold and focused on functional design, promotes the brand to explore multi -functional and diversity, creating clothes that accompany different moments of the day, without losing style and originality.
The relationship with denim was always present in the world of Korshi 01, especially as a symbol of resistance and experimentation. One of the most important moments of the brand path is to cooperate with the VTRTS magazine. From the partnership, the pieces that soon became brand icons, such as a separate jacket, the pants that transform and the denim trench coat, all thought about the concept of adaptation and practical application.
For PK Korshi, jeans are an essential raw material to express an urban style with development. “Denim is one of the harshest Brazilian costumes. It moves easily between cross and elegant, and still gives way to sustainable innovation. In Korshi 01, jeans are more than one material, it is a creative and expressive tool.”
