Like most entrepreneurs in the first time, Sandra Geoffy saw her work origin in contact with personal discomfort.
Training the psychologist and experienced human resource professional, Sandra today in Forefront is yours, and it is a startup that links candidates for companies in varied selective operations.
The company’s hypothesis in searching for invisible talents, especially the peripheral origin, and betting on the inclusion to enhance work environments is more diverse and compatible with ESG instructions, increasingly on the agenda today.
The platform was born in 2021 when the entrepreneur realized that unconscious biases are still obstacles to diversity to enhance admission.
“It was not acceptable for me to hear that it was simply” it was not present, “for example, to occupy a certain position. These talents exist, we are simply not looking for the right place.”
With colleagues – the current partners – established the platform that seeks to reflect the common logic of employment. In practice, the startup company does not operate as traditional employment platforms, which enhance vacancies and the candidates are waiting automatically.
The goal of the job is to oppose this dynamic, and take vacancies to the candidates – wherever they are.
“We understand that many candidates do not have the resources needed to go to this search for a job. The mission must come to him,” Sandra explains.
The appearance outside the traditional recruitment channels leads to the start of operation to work directly with shelters, social organizations, influence movements and NGOs, creating partnerships and receiving nominations for candidates with profiles suitable for each open vacancy.
Empowering these operations is also an attempt to solve a chronic social problem: the contrast between the number of open work sites and the technical knowledge required for each of them.
According to Sandra, 14 % of the trained professionals are currently unable to comply with the level of their education in the country.
“Once graduated, professionals are surprised by a series of rehabilitation requirements, including the need for experience and efficiency in other languages- not to mention the incisors and the division of the sexes, which still has a tremendous impact on the market,” he says.
“Several talents are hidden in places where traditional employment can see. The statute is betting on the search for these talents, which indicates that with the opportunity and support, it is possible to get further than that,” he says.
Given this, the task is its endeavor to reduce the gap between the rehabilitation and the ability of employment, which facilitates the bridge between talents and companies interested in the same extent to violate this reality.
In the goal of O PEça, companies are already looking for a diversity agenda, especially those of social and economic nature.
The platform operates in Sao Paulo and Minas Gerais. To date, 1000 people have been affected and on average 600 appointment.
He says: “Beyond the numbers, we look at the change of life that each of these people had. It is fun to realize that the graduate can now hold positions always dreaming, in his area,” he says.
During the next two years, the start -up goal is to put 1500 other people in the market, in positions related to their regions. He says: “Our dream is to make everyone penetrate this bubble, and to help professionals work with what they dream of.”
This content has been produced by the motivation fund – which supports young Brazilian entrepreneurs with credit, training and communications – in partnership with CNN. To learn more about the incentive, visit Reportulo2020.org.
(Text by Maria Clara Dias)
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