Less use of low seasonal infrastructure may be wasted. It is very important to plan multi -infrastructure to suit different functions, as well as investing in standard movement and professional exercise.
Writer Thiago Abonso Baiz *
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Climate in the tourism industry is a challenge, which manifests itself in the periods of peak demands and low occupation. At the place where I live and where I work, this fluctuating requires a different approach to ensure the stability and quality of tourism experience.
In my experience, climate revenue and customer satisfaction affects. Instead of viewing this as an obstacle, we must face it as an opportunity to innovate and divert offer. Thinking out of the box can make a difference. For example, because “pet friendly”, the shelters of free children up to 12 years of age, free food for children up to 5 years of age and child care strategies. It is very important to create experiences attached to the wishes of different audiences.
In addition, in times of low movement, activities such as themed events and local kitchen workshops or active tourism helps to integrate the local community and create a very strong economy.
Efficient resource management is essential. Less use of low seasonal infrastructure may be wasted. It is very important to plan multi -infrastructure to suit different functions, as well as investing in standard movement and professional exercise.
However, it is not enough to talk about how to fight the season; Communication is equally important. It is also very important to improve tourism outside the high season. It is important to advertise our security plan and communicate the benefits of traveling in less busy times, and you can still have a real experience. Cooperation with local companies and target marketing campaigns illustrates unique experiences outside the season.
At the same time, the suitability of standard tourism cannot be ignored. We need to educate tourists on protecting resources to evaluate local culture.
The goal is to provide quality experience to both tourists and residents. Integrated plan to develop local entrepreneurs and clear stability policies is important measures. Therefore, we can guarantee that tourism is a positive force, which contributes to the protection and appreciation of seats, even in the lower need.
With the right strategies, we can face seasonal and make tourism a prosperous and stable experience.
* NAU’s Director General Rafael Suats. The article was originally published in Publituries.
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