Tourists Increasingly awareness The way they travel is important, not only for the planet, but also for the people living in the most popular places. That is the main conclusion Standard travel statement Booking.com 2025.
In its tenth version, the report reveals that more than half passengers are now aware of The impact of tourism In local communities and environment. On the basis of concept 32,000 people from 34 countriesThe report reveals a potential precedent change in the definition of a responsible journey.
Do good intentions be sufficient?
See the world The most stable form It seems more popular than ever. 93% of the surveyors, of which thousands of people from six continents participated, said they wanted to take More responsible results And they had already taken steps to do so.
This is twice as much as the percentage of respondents who confirmed this in 2016. Simple actions that are turned off air conditioning or Avoid massive access pointsThey too have begun to generalize.
But this year’s research shows that the environment is only part of the story. Economic and social effects of examining new locations, due to the first due to pressure included in household systems Respect for cultural traditionsThey now give priority to many tourists.
About 40% of respondents ask for advice on how to travel outside of high seasons Alternative places to avoid massacre. However, the report also reveals the disconnection between ideas and actions.
Nearly one -third of the respondents confirms that the cost of living in their home country has increased due to tourism. However, only 16% believe that the solution is to limit the number of audiences. On the other hand, many are demanding high investment in waste management, public transport and safety Excess tourism.
Many places follow this change in preferences
Some places are suitable for the evolution of passenger expectations. ChileFor example, he is seriously saying that he is actively saying that the “Tourists responsible for the highest purchase power” are, according to the country’s tourism office Experience and culturally sensitive experiences. They are ready to spend more to support local businesses and security efforts.
To attract passengers, expand the country protected areas, support and invest in natural recovery plans Environmental options for travel.
InLas Kalabagos islandsIn the face of weak environmental systems facing enormous tourist pressure, some ship operators review their business samples. Now the trips are prioritized Standard activitiesAnd the guides reminiscent of the impact that guests can have even a track. The islands resisted excessive tourism Copying input rates.
Other places feel stressful
The situation is very tense elsewhere, where the number of growers growing up is overflowing. After a test last year, Venice He was involved in 2025 One day To help manage the avalanche of tourists who overloo its historical center.
Las Visitors What it does not pay is more fined. But 10 euros did not do so to prevent passengers from going to the city. Last summer, the number of tourists in Venice violated residents.
In Spain, the antiduricic sensation has increased. In places likeBarcelonaOvarian Mallorga y TenetPeople have protested by the impact of short -term rent, noise and congestion. Local governments are starting to act, but the change was slow and not very proper.
Outside the Sagarada family, one of the most photographed places in Barcelona, authorities introduceSelfie place to reduce congestion. But this project does not seem to stop the waves of tourists who stand in line to see the famous uncontrolled cathedral.
Clear direction is needed for tourism
Results 2025 Fixed Travel Report They underline a major challenge to this sector: align the growing awareness of the growing awareness with significant and accessible actions.
Daniel de Alwa, says Daniel de Alva, “Tourism, infrastructure and novelty must follow the rhythm of travelers,” says Daniel de Alwa Booking.com Stability Director.
The application itself contributes to these reasons. De Alwa says the company plans to add Hotels, family homes and pension They provide training and guidance to recognized stability certificates or their shelter partners. Many travelers are interested in doing The most stable electionsThe question now is whether the next year’s figures will show that the purpose will become an impact.