S. Tiktok store -Which allows users to sell products on the platform, arrives to Brazil soon and is already in the pre -launch period, according to the source that has been consulted. CNN.
For analysts, the new platform must challenge retail scenario in Brazil – the ability to open opportunities or provide threats to the market.
Tiktok chose some users to access exclusively and expected to the new tool, which It can become a new competitor to Brazilian e -commerce.
A CNN Tiktok was contacted, but the statute did not confirm the date of the tool launch in Brazil. It is now available in the United States, the Philippines, Indonesia, Malaysia, the United Kingdom, Singapore, Thailand and Vietnam.
What is certain is that the new tool that must arrive in the coming months already moves billions of dollars and should be challenged The retail sector patriotic.
Anna Paula Tuzi, CEO of AGR Consultores, was highlighted in an interview with Cnn money That tiktok has already exceeded other social networks, such as InstagramAnd more users must be added from Facebook this year.
“In the United States, the Tiktok store last year achieved more than $ 9 billion in sale, outperforming all records on Black Friday and gained the American heart,” Tuzi said.
In Indonesia, the Tiktok store made $ 6.2 billion and in Thailand amounted to $ 5.7 billion.
The expert said that the new sales tool can be a chance of retail, but it can also become a threat.
“We already have some retailers in Brazil who work well in short videos (in Tiktok).
Santander’s report showed in March Some brands that may be better ready to receive the Tiktok store here in Brazil. These include C & A, Luiza magazine, Free Market, Nature and Renner.
In the document, the bank also indicated that the Brazilian retailers are urgent to develop specific platform strategies and the most prominent brands that will be less prepared, such as AZZAS 2154 (Fusion of Arezo & Co and Soma Group), Guararapes (Riaachuelo), SBF Group and Vulcabras.
Tijk, not Brazil
Currently, Brazil is the third largest market in Tiktok with 111 million users, only Indonesia and the United States.
- First Indonesia: 161.1 million users;
- USA 2: 137.9 million users;
- The third Brazil: 111.3 million users;
- 4th Mexico: 81.1 million users;
- 5th Vietnam: 69.2 million users.
The Brazilians spend nine hours on an average online, of which only about one hour for Tiktouk.
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