They open a severity in Mexico

The Dedikted Festival seeks to spread the most intense proposal for e -music, The Hard Techno.

It is a sub -collection of electronic music that stands out by its aggression and speed, and it has a place in festivals such as Carnival Electric Daisy Year after a year.

However, for the Mexican producer Aradia is not enough for a society that enjoys this type, because it cannot be enjoyed in nightclubs unlike AFRO House, minimal technology and EDM.

The exhibition was limited. They have always told us “wild music”, and I think it is a healthy type, because you can burn many calories that dance and you can go to festivals. “This type must live in a festival to be connected to DJ,” Ara explains in an interview with joinery.

Therefore, I decided five years ago that if there were no areas of publication, they would create it, and thus Dedikted was born, the concept of the festival designated for artists of difficult, international and national technologies.

When we started we did not know if I was working, we did not do enough studies we simply thought, we had a heart and work. Large festivals usually studies in the market and employment to see if it can be, but what we did is to start a little, with small events and see our reach “, remember DJ.

They started with the events of only 25 people, but when they saw it succeeded, they created the first edition of Dedikted for 500 people. It was difficult for them to sell.

We had to deepen the squad, in the great events that analyze statistics, numbers and the costs of bringing some artists, it is something we love (sex) We are commenting what are the common topics, and artists who want to see it here, etc. “

But they looked for their own seal, where they brought producers who had never seen themselves, and thus they were able to bring the foundations such as listening (357,000 listening per month on Spotify) or Vestili (678 thousand listening per month).

We choose artists who did not play in any other event here, who came for the first time in Mexico, as a result of continuous research, and of course, if our budget enters, because there are times when we want an artist, but it is still far from our reach. “

Dedikted is an exclusive festival between Aradia and her husband, with resources extracted from her savings.

We do not have any investor, it is all our savings. After the epidemic, we started doing things here and there, and the money was collected and that was when I told my husband that we could make it. The most beautiful thing to do is that all of our heritage invests, I feel proud, but at the same time nervous, we do not sleep, we rarely eat it well, because we want to sell well, it is beautiful but it is tense a lot of tension. “

He also said they had already received investment proposals, but they preferred to refuse and stay independent.

I want to continue like this, they have reached us, but we want to stay alone and control our own event to make our decisions and not to rely on someone’s opinions or decisions because it helps us to invest, and we prefer risk. “

Culture in Europe

While in Mexico, it is barely distinguished in the explosion in Europe, in countries like Belgium, Croatia, but the Netherlands mainly, is a culture, every fifteen days there are festivals that the audience goes to even as a family, receiving 75 thousand people in each festival.

It is a cultural type, as regional music, and therefore technology and technology is very popular there. These people grow with these tastes. He explains: “Football matches are heard that are difficult to make military tours with the HardStyle commercial and radio all the time and everywhere, there is nothing that is consumed on one day basis.”

Getting this type to grow to fill the box as suggestions such as EDC or the hereafter is now, it is the Aradia goal.

The advantage is that the fans are very real, at risk, I see what is happening in Europe in our country, but I think it is a beautiful type we can use, we need to spread, and that they know what we do, and what we offer. “

The event will be held on April 5 at the El Chief Show Center, at Cuutitlán Izcalli, Mexico, from 3:45 pm until 6 am the next day.

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