Las Common beauty and cosmetic products They have increased by an average of 137% in the past year, however, according to a study made by the ideal, however, the price of this field is stable.
According to the latest data provided by Stanba (National Perfumes and cosmetics association), the price comparison recalls, This business moved up to 10,000 million euros Only in Spain in 2023.
Furthermore, this precedent change is also shown in the trends of consumption of beauty contents. According to the study, 57% of people update new trends Thanks to social networks such as Dictoc, Instagram or YouTube in the cosmetic world and their content creators.
In this way, these social profiles have become a favorite option for beauty content. This event occurs in all ages of the Spanish population, which often affects people 16 to 44, ie ‘Millennials’ and ‘General Z’.
Thereafter, the recommendations of the celebrities are the second most selected by the people Enter the world with 13%.
On the other hand, the price comparison has analyzed which of the greatest requirements for this year compared to the previous ones Thus analyze the main trends It will be observed in the Spanish society by 2025.
Sunscreen, a high increase in interest in the consumer’s side, a sunscreen, a300% in search of umentoThat is, its demand is multiplied by four. This is because the product beyond the summer essentials has become important in many ‘skin care’ of many.
Grows nearly 300% of colorful color
Another product that provoked a growing demand of 287%of the last year. In this case, Pink tones and soft peach indicate the courseWith them, a very natural look is searched when the touch of refreshment is provided.
Another product that has doubled searches Illuminators, because their demand has increased by 172%. This development is caused by a virus trend on social networks, which is caused by the integration of ‘glass skin’, which seeks to improve the natural light of the skin, which excludes the matte trend many years ago.
As for the price, Ideamo said, since March 2024, the costs of these products have increased by 3%, just as lighting even a few years ago. On the other side of the coin, Lipsticks and coloring are more affected by inflation It raises its price 9% and 8% respectively.
In this sense, Idealo’s communications leader, Kaik Akanso, pointed out that “the beauty industry is undoubtedly one of the most powerful fields.” “The appearance of new brands is stable and more and more distributors Low cost They offer products with very competitive prices, ”he said.
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