Shoes that changed everything. A myth that is built from the fines of the NBA. Michael Jordan started his business empire. Nike Air Jordan is 40 years old.
On April 1, 1985, Nike took some striking red and black shoes, which usually change the history of basketball and game.
This is the result of the contract between Air Jordan ($ 65 today, taking into account inflation) and ‘Ruki’ of NPA Michael Jordan’s ‘Rukki’. But these new shoes have exceeded the influence and track that the business left in the business world.
Jordan, who was 22 years old, was the university star in NCAA in NBA in NBA with Chicago Bulls and Los Angeles won the Olympic gold in 1984.
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As the third of the draft, Jordan signed with Nike, who was not now a sports company and was in the shadow of other companies such as Adidas or Convers, a shocking and profitable agreement of $ 2.5 million for five seasons.
However, the first Air Jordan had a fundamental problem: they used red and black colors mainly that it was against the fierce NBA dress policy.
It may have been the end of the road for Nike, thanks to the perfect Springboard for the advertisement instead.
“Nike created new and revolutionary basketball shoes. NBA banned them. Fortunately, the NBA cannot prevent you from carrying you,” he said.
The company had to open Portfolio from every NBA matches wore $ 5,000. But in the end, it ended up as the smallest investment for a spectacular income, because Nike entered 126 million with Air Jordan only in the first year.
An event that does not go out
The announcement was very influenced, and only a few months ago, Nike started a brilliant ‘spot’ tribute in a parody tone, and imagined how the world would have been if they had not paid that $ 5,000, Air Jordan would have fallen into the forgetfulness.
With a butterfly effect, ‘if another is dust bites’ the queen’s dust bites on the back’ they saw the light.
“Someone should have said (who didn’t pay fines): ‘You can’t forbid the greatness,” the voice of the’ off ‘ended.
In the real world, Air Jordan has a huge success and has led to many models for many years under the Brand brand, flying to the basket of 23 bulls.
Recently, they were the source of the inspiration of the film ‘Air’ (2023), with Ben Afflek and Matt Daman, respectively with Bill Knight (Nike Co -Company) and Sony Vegarow (signed in Jordan).
Air Jordan contributed decisively to become the Titan of the Nike Sports Department, and the Jordan business has to set up a gun in the Jordan business, and according to the Forbes magazine, there is currently a fortune worth about $ 3.5 billion.
