To make black customer consumption equality, Motor (Racist stock movement) The black sisters concluded the law in the law “The Law of Defense and the Black Consumer”.
The document collects ten proposals for Racist and discriminatory combat practices In stores and commercial institutions, with the aim of ensuring a more just experience.
The initiative was developed from the research that Nina Studio with black consumers in the A and B category that embodies racism in retail stores.
- 91 % of black consumers have already suffered racism in beauty and high beauty stores;
- 70 % report continuous discomfort in consumption in these areas;
- 18 % have been followed, searched or sealed their bags.
Among the provisions of mandatory training to combat racism for employees, with the aim of eliminating conscious and unconscious biases; Preparing in the service of black consumers as a way to repair logic exclusion; Free access and trading in commercial spaces; Organizing methods and magazines, which must occur only in the face of unambiguous evidence, to reduce the stigma based on racist stereotypes.
The symbol also provides specific guidelines for the hygiene and beauty sector, such as the availability of products that focus on black leather, curly and curly hair, and meet the historical demand for representation and inserts on shelves.
This initiative has the support of Alfoss, 56 shopping center managers in the country, and the Brazilian Association of Selective Perfumes (ABS), which pledged to publish the document between partners and colleagues.
The instructions will be applied to implement them with large networks later in this semester.
During the release, prominent names such as Lázaro Ramos, Conceição Evaristo, MULAMBö, Luanda Viewa, Luiza Brasil, Ricardo Silvestre and Ad Junior are in this event, which was symbolic at the beginning of packing.
The Natalia Paiva executive director, Natalia Pava, highlighted the collective work force to enhance structural transformations in the sector.
Dion Assis, the founder of the black sisters in collective law and parking in the law, explained that the document does not seek to replace the Consumer Protection Law, but to complete it with the AFROCERAATED approach.
“The code is important because it treats racism in consumer relations not only from the perspective of scarcity, but also from the logic of prosperity.” Although there is no binding legal effect, the document carries a strong moral and symbolic value, according to the law.
The writer and intellectual writer Conceição Evaristo reinforced this symbolic dimension by remembering the historical absence of acting in the cosmetic market.
“For a long time, we did not see the blacks ourselves in the Brazilian beauty. Aesthetics have always been political – and we considered beautiful to be a confirmation. Today, the vision of a black young man admits to be an essential part of the Brazilian identity and access to products that celebrate their beauty, for me, a symbolic and historical achievement.”
Professor says there is a structural problem in the global economy
