The demand for products during Easter rise, even with price increases

Request traditional products for Easter This year increased, even in a Top price scenario.

According to JSL, Road Logistics, there are more than 1.8 million boxes of chocolate eggs sent to trading, which represents a 30 % increase during the same period last year.

The company states that in addition to chocolate The demand for fish It also grew, with an additional thousand tons imported compared to other months of the year.

“In an interview with CNN There is an increase in consumption and demand for these elements, in addition to an increase in production, which made the company must expand the number of trucks and workers at this time.

This movement occurs even in the food feeding scenario.

S. National Consumer Prices Index (IPCA)Which measures official inflation in the country, slowed 0.56 % in March, according to the Brazilian Institute of Geography and Statistics (IBGE) on Friday (11 (11)).

The food and drink group represents 45 % of the month index after speeding up the increase to 1.17 % of 0.70 % in the previous month.

Industry confidence has a lower level in approximately 5 years Money News

However, the high value -coa in the midst of the difficulty in the production of the commodity makes the traditional Easter eggs and other chocolate is less affordable.

The Foundation Institute for Economic Research (FIPE) was estimated Chocolate was more expensive by more than 27 %, while chocolate has 13.5 % and Easter eggs offered 9.5 %.

“The economy does not flourish, let’s say, but it is not bad either. We had a very good front third, and even larger than last year. Consumption could be better? But it did not decrease in proportionally,” Alcaraz added.

A Brazilian Association of Supermarkets (ABRAS)He said that consumption in Brazilian homes decreased by 4.25 % in February this year compared to the previous month, but it was an increase of 2.25 % compared to February last year.

The CEO of JSL also highlighted some of the challenges that the sector feels, and the largest is The current level of SELIC – the basic interest rate, by 14.25 % per year.

Alcaraz said: “We are a company that grows two numbers for several years, and for this we need to make investments, which make money. But the cost of capital increased greatly in the past year because of the interest rate and this makes our business difficult,” Alcaraz said.

In addition to SELIC, the value of diesel, the increase in the prices of vehicle parts affects work and increased revenue.

Al -Karaz also said that the US tariff imposed by the United States can be a risk, but also an opportunity.

“We are looking at some anxiety, but we are still waiting. There was no practical effect for us,” he said.

Industry confidence has a lower level in approximately 5 years