The “Ask about Mexican coffee” campaign pays local consumption and local identity

Sect, agriculture and Concanaco Launching the National Campaign to promote coffee consumption in Mexico

In a global context characterized by commercial tensions, relying on import and effort to reserve the local, Mexico launches a strategic attack from one of the most daily trenches: A cup of coffee. With the slogan “Ask about Mexican Coffee”, the secretariat of tourism and agriculture, along with Concanaco Servytur, seeks to the “American coffee” blink in restaurants and cafes in the country.

The goal: promoting national consumption, enhancing the local production chain and placing Mexican pills as a slogan for identity and quality and Economic sovereignty. “Today more than ever, we must defend us. The Mexican is produced in national hands and has exceptional quality. Let’s choose what has been done in Mexico,” said Julio Berdygoy Skrstan.

ACAPULCO, First Front

The campaign began in ACAPULCO, Guerrero, where the National Chamber of Commerce, Services and Tourism (Canaco Servytur) summoned more than 2,800 institutions to replace the term “American coffee” with “Mexican coffee” in its cards. A symbolic but strong procedure seeks to open a discussion about consumption and the conscious language that we put in a sign of what we drink.

Josephina Rodriguez Zamura, Minister of Federal Tourism, celebrated that Aquolco is the first city in the country to formally join the initiative: “It is not only about changing a word on the list. It is related to identifying the value of what we produce and tell us. storiesAlso from coffee. “

Coffee with reason

Mexico is the high world cafe And the ninth source, mainly to the United States. However, a large part of the coffee is still internally consumed from the outside or denies under general names that do not reflect its origin. Therefore, the campaign also seeks to clarify efforts between business rooms, associations, service providers and media to build a national novel about it cafe.

There are more than 709 thousand hectares for falling in 14 states, as they are Chapas, Verkrose, Oakaka and Pohla. The smell and the taste of this coffee has international recognition, but it needs to get a floor at home.

Roads, workshops and awareness

The campaign will also include advertising strategies, workshops, taste and tourist roads cafe And other procedures to make diversity and wealth of Mexican coffee. From historical farms in Chapas to coffee lands in Coatepec or Puebla, adds rural and reshavary tourism as another way to connect the consumer to the origin of what it requires every morning.

“Let’s support us, because the smell and taste of Mexico are present in every cup,” Ijandro Martinez Sydney, head of Canaco Servurur ACAPULCO.

Symbolic download campaign

In commercial redefinition times, the campaign “asks about Mexican coffee” is not just a promotional initiative: it is an invitation to rethink the customs, symbols and daily loyalties. Because sometimes, the trade war also gets rid of a table breakfast.

And you, have you already asked your cup of Mexican coffee today?

Changing a word in the list can change the entire industry. Do you join?

Share this initiative and helped put national coffee on everyone’s lips.