Tesla has lost approximately 50 % of its sales in Europe so far from 2025

Timing He faced a decrease of 49 % in his sales in Europe during January and February 2025, according to ACEA data. This reduction contrasts with the growth of the electric vehicle market in the region, She promotes brands such as Volkswagen, Renault and BYD. Among the main factors are the lack of renewal in their catalogs, controversial situations Elon Musk And unequal infrastructure. Although the hybrid is gaining more easily, Tesla faces the challenge of adapting its strategy to the European market to maintain competition in the context of transition to the transfer of zero emissions.

Tesla sales decrease in Europe

Tesla sales were reduced for nearly half a year in Europe during the first two months of 2025, compared to the same period of the previous year, according to the numbers published by the European Auto Activists Association (ACEA).

Tesla, who relies on waiting for a new set of models and the reputation of its owner, ELON Musk, was based on 49 % in January and February, where 19,046 cars recorded only 1.1 % of its market share.

Electric car records – the American brand specializing, increased, instead, in a 28.4 % participation in the same period in the European Union, with 255,489 units and participation in 15.2 %.

Factors explaining backward

Alon Musk B brand was also affected Parking near US President Donald Trump.

In addition, the leading company in electrical faces, with the scope of aging, is a group of new models of its competitors.

Electric car sales have grown, especially in Germany, Belgium and the Netherlands, and begin to take off Spain and Italy.

Challenges for electrical transmission

This mutation is not enough, however, for the auto sector. “It is still less than the necessary level to move to the movement of zero progress,” said Sigrid de Freiz, ACEA general manager.

“When the European Commission’s suggestion regarding the elasticity of sanctions on vehicles and trucks for the period 2025-2027 is about to publish it, it will also be important to address the obstacles that prevent this transition,” he added.

ACEA indicated as acceleration priorities Investments in re -shipping infrastructureEntering specific financial incentives and purchase of light and heavy cars, as well as reducing electricity costs for electric car owners.

Change in consumer preferences

Meanwhile, hybrid models (with the electric motor and battery that have not been connected) continues to get a space in the European market.

These models represented 35.2 % of sales during the first two months of the year (an annual increase of 18.7 %), before gasoline cars (29.1 % of the market, with a decrease of 20.5 %).

In general, the European car market is still weak, with less than 1.7 million vehicles He joined since the beginning of the year (-3 % a year), with an important decrease in Germany and Italy.

Competition and weakness in Tesla and weaknesses

The second European number, stellantis, is the most affected and remains less than 300,000 units, with a 16.9 % market share in January-February (-17.1 % per year).

On the other hand, the leading company, Volkswagen Earth, has regained 27.3 % (+4.8 %).

The strong fall of Tesla sales in Europe contradicts the first months of 2025 with the continuous growth of The electric vehicle market In the area.

Analysis: The reasons for the decline in Tesla

In 2024 and early 2025, European and Asian manufacturers intensified their presence in the electrical sector with easier and technically updated models. For example, BYD and MG have increased sales in major markets such as Germany and France, thanks to competitive prices and greater independence.

General data and political positions of the CEO TimingIncluding signs of their support for numbers such as Donald Trump, which produced rejection in the European market sectors, especially among progressive and environmental consumers.

The lack of diversity and adaptive design with local tastes has given a feature of brands like Renault (with Megane E-Tech) and Volkswagen (with its identity line), while Tesla has not launched new models since Model and in 2021.

Imposits and structural trends

According to ACEA, starting from December 2024, more than 60 % of recharge points in the European Union focus in only three countries (the Netherlands, Germany and France). This is an inequality in infrastructure, along with different tax incentives, slows the expansion of the electric car.

The increase in the participation of non -hybrid hybrid vehicles reflects a preference for the European consumer due to the current infrastructure transition techniques.

This trend is drawn by manufacturers such as Toyota, Kia Y FordWhich provides a wide and low consumption scope.

Tesla views

Tesla’s position in Europe emphasizes the need for continuous innovation and adaptation to local market conditions.

In the medium term, the company can recover lands if it can renew its catalog, enhance its aftermath and rethink the communication strategy in the region.

Tesla Challenge is not only technology, but also Strategic sites In the face of more flexible and sensitive competition for the European context.

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