Streaming Service re -shifts its name

Integration Streaming The heroes were heroes as the market that everyone wanted to participate (besides Netflix y AmazonOr to the lower extent Apple TV+) History Magers Hollywood that wanted to keep their own site. Disney Created Disney+After Paramount Y Universal They started Paramount+ y peacock (Both were united in Spain Skyisho Time), Then there was a strange case Worn. Whose attributes were the TV list HboIt was clear that the brand was to be protected.

So in 2020 it was launched HBO maximum: Stage Streaming Warner’s, under the same seal, is linked to the Classic HBO manufacturer with new television and video releases. But not the whole story. Warner’s subsequent fusion Invention (As a result Warner Brothers Discovery) Requested its site to redesign StreamingSo in 2023 He tied up again Simple Maximum. This was a very controversial movement because for decades, it refers to the abandonment of a brand that gave Warner’s content and TI Rava to the content.

Max has been still a competitor for more than two years Streaming Also, except for controversies, it does not go on evil. This week a Before The results of the Warner Brothers Discovery in New York and the 2025 quarter were shared, based on subscription statistics. However, it is in the same event David JaslavWarner Brothers Discovery’s CEO has delivered the most stunning news.

Study Hollywood reporterWarner is retreating. Max’s name will change Back HBO maximum: The platform is renamed less than five years for the second time. In fact, because it is still a complex process, in fact, the Hbo Max did not arise from one: in fact it appeared from some Warner’s first attempts StreamingAs provided as Hbo now y hbo goo. The situation is very hilarious, in its newsletter, Warner has made fun of using a monument with Jalio Friends: Something that showed rose (David Swimmer) Shouting “We took a break!”.

Jaslav thus explained this decision: “The powerful growth we have seen in our service Streaming Global is based on the quality of our programming. Today we bring back to HBO and it is the brand that represents The highest quality In the media, to further accelerate that growth in the coming years. ”

A logical decision (in its own way)

Casey plowisHBO’s president said, “We hope that the tendency we carry and the strong impulse we enjoy, is HBO Max This is the most better Our current plan for consumers. For those who are worth paying”.

Warner Brothers unable to lose a brand that was worshiped like Discovery HPO (this is a joint anesthetic continuously joining SopranoOvarian Wire Oh The game of the throne), So he has returned to those three short letters. The details of the decision have been made after several months of debate, from which it has been reduced to a standard image of HBO, and it is very good to differ in the market.

Jaslav will then want to define the production of HBO “Less is too much”: Low products, high quality. The report examines the problem as it is indirectly transparent to companies launched by Netflix Style Mass. “This evolution is affected by the changing needs of the consumer, and no one says that today no one wants more content: You prefer the best content”.

“With other services that include the most basic requirements with size, Warner Brothers Discovery has clearly distinguished itself by its quality and different stories. For more than 50 years That hbo. “The report concludes” that the HBO will further run the HBO brand’s revenue service for Max To multiply integrity Those subscribers can expect from offer. ”

“It is a testament to brave the strategy of WBD and focus on itself in excellence towards success.”

Jaslav has already shown a new logo where he leaves the blue, which took the first HBO maximum in his short life (and something that Max holding today), to return A black and white tone Classical reminds HBO of time. This site will change its name throughout this summer, which is not known when it will happen exactly in Spain.

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