S. Global CEO de Strafta, Michael MartinHe visited Brazil to assess your business growth opportunities here. in Interview with CNNThe CEO said the country is already the second largest market for the company, but still has the possibility to sleep for the world of running.
Martin was in Rio de Janeiro and Sao Paulo from 17 to 21 March. During the interview with CNN in the twenty -first, the executive authority The partnership revealed The twenty -third edition of the Rio Marathon, which will be held from 18 to 22 June, has been signed.
See below the full interview with the CEO of Strava Global Michael Martin:
How do you see the tragery market capabilities in Brazil?
“The race market in Brazil is huge. It is not only a giant, but it is still growing. We see it one of the most important markets for running and activity in the world. Strava is here to help everyone be more active, running, walking, walking, walking, and I came to Brazil to learn more about what Strava can do to help more people to be active.”
Do you think there is any barrier that prevents some people from downloading Strava? Is there anything that can be improved to attract more people?
“Yes, I am a productive person and I always see things that can be improved. But I don’t think there is any big barrier. One of the benefits of Strava is that it is free for anyone to download and use. This completely contributes to our growth here in Brazil, because you can start immediately to become more active and if you want it, if you have happened an event, an event, or an event, you can progress in that, to progress.”
Who are your competitors here in Brazil? Are companies that provide applications with the same services or companies that provide operating elements with similar services, such as smart watches that also show the frequency of the corridor, for example?
“There are a number of specific applications for sweat and unique products available, but what makes Strava unique two things: The first is that we have the largest community in the world to help you get motivated and inspires to exercise, but the other thing that we have support for 50 types of sport, so you can start running today and riding bicycles or something different tomorrow.”
Is the rivalry of the running market is a human meat, or in the end, everyone ends in the same ecosystem, and if one grows, it also tends to grow?
“I think it is very important for everyone to be in the same ecosystem. Strava has a central responsibility within this ecosystem. There are approximately 200 million fitness devices and applications that integrate with our IPI, so regardless of the person you use, you can always look at Strava and see your full history, and I think this is very important.”
What are Strafta’s growth potential here in Brazil?
“Brazil is already the second largest market in Strava and is one of our most developed markets, and it is a great mix. One in ten Brazilians already use our application, but we see incredible growth after that. When I look at the markets like the UK, there is nearly the number of people at the base of the individual from the individual who use Strava there, so we see a lot of full potential here.
The race in Brazil increased dramatically after the epidemic, according to some studies. Do you think this movement is temporary or may be cultural?
“I think running has a cultural base and a unique opportunity here in Brazil, and take some of our Strava data as an example. And Go, which is part of the reason for the support of Strava 50 different sport, suspected that the race will always have the unique vein here in Brazil.”
What other sports see the possibilities of growth in Brazil besides running?
“Running is the most popular sport in Brazil, but some of the fastest sports may surprise you
What other markets are affected by this sweat mutation?
“It is clear that there are many benefits for sports shoes and companies in this kind. I have spent a lot of time talking to partners in different environmental systems, nutrition, moisturizing, and training, and they all see great growth, making me excited to see this.
Did you come to Brazil at work, do you have news to share it?
“One of the things that really motivates me is that for the first time, Strava will be the official sponsor of Rio. It is a wonderful marathon, it will be great historically this year. I am excited because Stroter will help support this event and develop it, and I am really thinking about returning (Brazil) to operate the marathon.”
Finally, is there any purpose or number to achieve by Strava in Brazil?
“Our goal is to link every person in the world, so we would like to see all the Brazilians in the application, and their vision is active and healthy, but we do not have a specific goal in mind. As I mentioned, only Brazil is great, but also has fast growth. He loves to see our first market, and I think everyone in Brazil has the ability to achieve this.”
