Most Brazilians – 52 % – intend to buy Easter eggs this year. Medium expenses with chocolate should be generally $ 59.00. On average, each consumer wants to buy three products. Data from the search “Brazilian’s passion for chocolate”, which NEXUS made and issued this Friday (11), in Sao Paulo.
There is strange data from the study that four out of ten Brazilians (43 %) have never purchased the Easter egg. At the same time, 37 % said they have always bought the product and another 19 % at times.
The high price was the main cause of not buying eggs or other types of chocolate for 36 % of the respondents. The value of the product was the most relevant data between the youngest (43 % in the age group from 18 to 24 years).
The survey also showed that the consumption of chocolate eggs every year is more common among the population of the southeast (40 %), aged between 35 to 40 years (44 %), the family entered over five wages (49 %) and children under the age of 18 (50 %).
It will be the peak of shopping until twenty
The poll also reveals that 18 % of 52 % who want to buy Easter eggs this year have gone to trade. Those who are still going to shop until Easter (April 20) totaling 34 %.
It is the curiosity of the study that 21 % of people with family income reach the minimum wage have already bought their products. And 45 % among those with the highest income (more than five lower wages) have not yet acquired either eggs or chocolate for Easter.
In addition, the poll also shows that 45 % of those who abandoned eggs this year, approximately half (21 %) intends to obtain other types of chocolate, and 27 % do not plan for any type of acquisition.
The survey consulted two thousand people across the country, 18, between 27 and 31 March 2025. The error margin is two degrees Celsius, with a 95 % confidence separator.
Easter should be more expensive after approximately the price of a triple cocoa
