He Clothes rent This will reduce the strong environmental impact of the fashion industry, but so far, the business samples of this procedure are not working properly. A recently published study and deepening the steps of the researchers led by the University of Salmers Technology (Sweden) A win of the rental of clothing.
Researchers expect to have their results Important advantages To the environment of the sector. The fashion industry is one of the most polluting sectors in the world, and it can represent up to 10% of the global greenhouse gases emitters.
In Sweden, More than 90% of the climate impact of the clothes This is related to the purchase of new products. Salmer’s earlier inquiries indicate that the production of new clothing indicates 70% Climate impact Sweders throughout their life cycle.
Europeans rejected 16 kg of clothing per person per year
In the EU Seven million rejected each year Ton clothes, about 16 kg per person. In the United States, the average American produces 37 kg of textile waste per year. Investigators of the new study believe that there is a great possibility for environmental benefits, thanks to the reducing clothing purchases and the expansion of the use of existing clothing, especially if it is possible to do it No additional displacements By car to consumers.
Researchers of Salmers Technical University, Borus University and Rice Research Institute have examined the success of alternative and standard business samples in their new study Apparel. “Many people have clothes that are hiding. They are rarely or never wear. Renting clothes will last the use of each garment so that it will contribute More fixed consumption“Says Frida Lind, a professor of Salmers and one of the researchers.
Researchers analyzed nine Swedish companies tried and failed, or are in operation Create a standard clothing rental company. The study has identified three major business models for rent rent:
He Link sample This allows customers to create partners for a period of time and borrow clothes. By Subscription modelCustomers pay a monthly fee to rent a certain number of clothing. These growing companies have worked to expand their functions and to attract risk capital.
With personal rental model, companies rent specific type of clothing, often in combination with other equipment Exterior wear Apply skiing equipment.
Why do we have financial problems for clothing rental companies
Researchers interviewed Founders, managers and other key figures Its business success in each company. “What our attention is attracted is that it is very difficult for them to make their business profit. Many people have to finish their investments for a variety of reasons,” Lind says.
Although a customers were ready, researchers noticed Rent the clothes In this way, there were other challenges Was an obstacle to the profit of the companies. “Renting clothes refers to many steps, in which you need to study each garment before rent, this will take time,” Lind says.
“Companies also had problems High storage costsLogistics and laundry. In the case of subscription models, in particular, there were difficulties in obtaining danger capital, and financially survived during the first phase of the company to be created. ”
The dress spaces are excellent for rental businesses
Researchers found it Some business models performed well More than others. The companies that focused on a particular market like external wear were very successful and they were stable. “It seems that they have found their main place and have seen it There is a specific need For this, the customer is ready to pay such clothes every time, ”says Lind.
Researchers also examined How did companies create a value of cooperation They decided that with different shareholders and some cooperation were particularly valuable. “Rental companies closely collaborated with manufacturers and garment suppliers like designers with profile ConsistencyThey benefited from this, because they can quickly get information about what kind of dresses are very popular, ”he says.
“They also received valuable information about them The quality of the clothing is, For example, if there is something that is often broken. “Lind emphasizes that although some study companies and services do not survive, all efforts that contribute to the change of consistency are important.
At least, they help to change the approaches to the consumption of clothing and increase the knowledge of what can work and what it does. “Our study may be an important contribution to a change towards consistency Fashion industryIt shows the possibility of new business models in this field, ”says Lind.
Advertisement“We hope that you can have an impact on those responsible for the decision. This is required Basic for establishing financial privileges and motivations To the most stable fashion department. “
