Even before Mother’s Day arrives, sales in the Brazilian e -commerce have already increased by 17 % between April 6 and May 6, 2025, compared to the same period of the previous year.
LINX scanning data, a company specialized in retail technology and management programs, indicates that The online increased sales are largely due to the greater preparation of souvenirs.
According to the study, companies have invested increasingly in consumer participation procedures and strategies that integrate various sales channels, such as social networks, markets and physical stores, to enhance digital performance.
“The brands understand the best consumer behavior and the use of seasonal dates as opportunities to enhance the relationship with the public,” said Daniel Mendez, Executive Director of Linux.
With the integration of channels and the use of digital marketing tools and sales, retail online enhances its importance in the national scenario, especially in a growing and continuous market.
The survey highlighted the fashion sector, which was driven by the repetition of high purchase and the strong presence in the market.
Minds said: “Beauty and electronics have also maintained a good performance, but the fashion stands out, especially among retailers who managed to stimulate their customer base through well -divided campaigns and integrate their material and digital strategies more,” said Mendes.
Regarding the expectations of the next 2025 souvenir, the Executive Director of the LINX e-commerce unit stated that retailers tend to intensify the use of physical stores such as logistical support for withdrawal or sending the product.
Digital channels should be followed as major tools to attract traffic and generate new sales opportunities.
