S. Mother’s Day This is the third most powerful date for Digital trade In Brazil, only Black Friday and Natal. By 2025, about 37 % of consumers must make online purchases for history, however Online fraud They worried the Brazilians, and showed a survey conducted by Cerasa.
Women lead consumption for Mother’s Day, especially clothes, electronics, beauty or welfare products. The female audience, which represents 66.3 % of consumers in digital trade, is also the person who buys and sells more online items and issues food orders.
Among the men, the most consumed groups and digital activities are sports stakes, online games and credit card requests.
Regarding the social and economic category, the A. Category is the one that does the most online purchases of memorial history, highlighting the commands of grocery, books and music, according to the unique survey. CNN.
Online fraud
Although online purchases have become a trend on the road of at least 33.4 % of the Brazilians consume, scam E Online strikes They present themselves as a challenge to The e -commerce sector.
According to SeraSa Experian, nearly half of the consumers (48.1 %) stopped completing a purchase of lack of confidence in the site or application – a factor that only loses expensive shipping (75.6 %) as a major reason.
Near E -commerce expansionThe number of fraudulent sites, data stealing and fake promotional offers increased. The identity and fraud report shows that at least 51 % of consumers were already victims of fraud.
How to avoid fraud online
Fears can be reduced when online purchase, which most Brazilians have been martyred.
Lawyer Stefano Ribeiro Ferry, a consumer law specialist, explains that if the consumer discovers that he was bought in a A fake site and did not receive the requestHe must Act quickly to reduce damage. According to the expert, the following measures must be taken:
- Register the police report to document fraud;
- Call the bank or the card operator to object to the purchase and request reflection;
- Procon and other consumer protection entities to file a complaint.
If there is evidence of Neglect By the payment platform or bank, it can fit a A lawsuit to restore valuesHe said.
Indeed in the case of a The third party conducted a purchase process with the personal data of the consumerThere is still a possibility to restore money.
The police report should also be registered because it is a fraud. In addition, it is necessary to notify the bank or the card operator immediately by objecting to the purchase and request to recover the fees.
How to avoid online purchase fraud
According to the lawyer, to protect themselves when making a purchase on a website or request, it is recommended to follow the following instructions.
- Check the credibility of the site: giving preference to well -known stores or searching assessments in a complaint here.
- Check CNPJ data and company data: Review the Tax Authority website to verify whether the store is regular.
- Lacks of confidence in much lower than the market: attracting consumers at unrealistic prices.
- Virtual cards and insurance payments are preferred: the default cards are limited and reducing fraud risk.
- Avoid clicking on suspicious or email -received links: Always access the site by manually writing the address in the browser.
The expert also explains that it is important to know some important rights guaranteed for consumers in online purchases, such as:
- The right to repentance: Consumers can abandon online purchase within 7 days of receipt, without the need to justify and completely recover;
- Clear and accessible information: The supplier must make CNPJ, address, phone and email available on the site;
- Consumer data safety: Companies must protect customer information by following LGPD;
- Delivery during the promised deadline: Consumers may need delivery or payment if not expansion.
68 % of workers are not satisfied with the salary, Cerasa says
