Misty phases take the culture of the Mexican delivery after childbirth

Mexican-American entrepreneur Lisheth Quara, based on Los Angeles, the power behind Fog phasesThe multi-million dollar e-commerce brand, which specializes in the post-delivery of Shapeweer. His products get inspiration IsolationThe period of traditional 40 -day Mexican delivery focused on maternal healing and recovery. But the route for Quara’s success was routine.

From bustling to healing

Qua raised by a mother in California’s Campton faced financial difficulties. She never finished high school, and a decade ago, she was trapped in an entry level and had difficulty to meet the results. In search of the way to change his circumstances, he took a leap in e-commerce, Experiment on flipping plates of Amazon. With US dollar savings, he invested in two $ 5,000 plates, and then returned to YouTube to teach himself how to list and sell goods on eBay.

Mastering ship and pricing were her next challenge, but she felt a simple formula quickly: how much she listed and she sold too much. Within a month, he withdrew his initial investment. Inspired by his early success, he quit his job to focus on full -time business.

Although the Ballet resale business was profitable, it was unpredictable – some export became a strong profit, while others were broken. Eight months later, Quara began searching for a very stable and measuring effort. Drawing his experience, he identified the growing market for products such as lotions, tea, hip trainers and products such as UNA belts. In the request, he hired a marketing company, upgraded Facebook ads and tapped into influential ads. Soon, his products got on landing features in traction, university and CBS.

Experience presented his important intelligence about the cost, consumer behavior and branding – set the foundation Fog phasesHe started in 2022. Often named “fog” that follows childbirth, provides a carefully compiled set of essential essential essentials, including ropes, panties, bras, leggings, shorts, herbal baths, oils and creams. The demand is very high, which is the brand primarily operated on the basis of pre -order and is often sold.

A business born from trauma

“Fog phases Born from a deep personal and traumatic experience, ”Quara recalled.

Quara was sent home with a new child, sewing and wrongly managed by severe pain – but there was no guidance on how to take care of himself. As her health deteriorated, she was very weak and she could not walk or catch her baby. She was tempted to return to the hospital, desiring for answers and must be dismissed. Advice of a doctor? She was simply “for stress” and to avoid carrying her baby.

That moment was a turning point. Gwara felt how little childbirth was in the United States, especially in color women, significantly facing women High risks of complications in the country and maternal mortality. Studies have shown that college -educated black women are more severe pregnancy and childbirth than white girls who do not graduate at high school.

Created Quara that decided to change it Fog phases Not only does it provide post -delivery support, but also arguing for maternal health equality. “Fog phases Creating products to support women through post -delivery recovery, drawing and tradition from our Mexican tradition Isolation. I was modernized to make the ancestor’s procedures accessible and easy to use, and I was raising awareness about our grandmother and great grandmother after childbirth. ”

Years in preparation

Unlike the many e-commerce entrepreneurs who focused on quick breakthrough products, he devoted four years to research and improve its post-delivery line before starting Cuara Fog phases. He consulted with medical careers, gynecologists and Doulas to ensure that his products were ravaged after the traditional childbirth.

His trip was not easy: many suppliers refused to work with Cuara, rejected his small initial orders and the complex technical specifications required for his designs. But her perseverance was beneficial. He received the United States and the International patent and confirmed it Fog phases Standing in a business that is often dominated by common mass-market products.

In its first year, Fog phases Created more than $ 1 million in sales, and its second year increased that number. Dicdog plays a huge role in the brand expansion, which will not only run global sales, but also develop a supportive online community that share advice of births and postpartum advice.

But beyond business success, Quara’s remnants are in the development of lower mothers. Source Fog phasesHe donates post -delivery tools – including belly binders, nursing bras and postpartum underwear – for homeless and refugee mothers. Beginning as a personal struggle has become a movement, proves that after childbirth care is not a luxury, but necessary.

Brings Fog phases To Mexico

“My goal was to serve Latin and colored women in the United States, but I surprised me, and I saw customers in Mexico.” Soon, he felt that Mexican mothers were ready to pay more than $ 65 on shipping fees to access the post -delivery products. She knows that it is time to expand and expand the growing need. In 2023, he officially started Fog phases In Mexico.

Expanding internationally is humble and challenging. Quara quickly learned that business in Mexico is nothing like the United States. He discovered that his commercial bank account was closed three times, and that his spanglish did not reduce it in high -level business discussions. Determined to succeed, he appointed a translator and started working on promoting his business Spanish.

Gwara says that running business in the United States has a normal and transaction approach, reflecting the differences of business in Mexico and the United States, which is directed by relationship and confidence. Even if you show a business meeting in Mexico, you will know your colleagues in business such as the first 10 minutes chatting, knowing your peers, and the rule of the Americans.

Mexican customers are also involved Fog phases In a deep personal way. Unlike the United States of America, unlike the United States, primarily, the Mexican mothers share their own knowledge – to provide tips, stories and feedback, which helped to refine and improve his products. “Business in Mexico has taught to lead with more humanity than to consider everything as a transaction,” he reflects. Now, she makes sure that she starts every crowd by asking how the other person is doing every crowd, a little but meaningful change in her attitude.

Rather than a brand

Today Fog phases The United States, Mexico and Latin are growing in the United States. By 2024, the company surpassed $ 5 million in sales, and computers for the Mexican market were more than 1 million in 2025. Quara’s journey is proof that after the numbers, after childbirth, maintenance is not an emphasis.

Beginning as a personal struggle, then a sidewalk has grown into a global movement that empowers mothers through tradition, novelty and society. By mixing the wisdom of the past generation with the maintenance of modern delivery, Fog phases A mother at a time after childbirth.

Rosio Mexico is the founder and creator of the city Cdmx iekickOvarian A newsletter designed to keep foreigners, digital nomads and the Mexican diaspora status in the ring. Monthly Sends have better news, cultural highlights, upcoming CDMX events and local recommendations. The extent of your familiar messages about Mexico, Join here.