Fitness Manuella CitWhich includes more than three million followers on social networks, published a video on Tuesday (6) wondering about the marketing strategy in WePink, the cosmetic brand in Virginia.
“Can you buy Virginia’s body splash from promotion? Maybe not, right. This is the perspective law, Law 11 of 22 non -changeable marketing laws. The short -term promotions are great for revenue. I say this because I have a brand, Goday, who last year earned $ 11 million, and some of these millions were in promotional offers. “
He said: “But we always avoid a lot of promotion so that people do not get the mind in our minds that we are a sign of promotion. (…) continues to buy Zara from promotional offers and so on … because these brands did not adapt to thinking about it that it is worth buying only for upgrade.”
Manuelacit Nothing against brands that offer endless promotional offers, but it is a risky strategy for those who want to sell well at the full price
Later, Samara, a partner in Virginia, commented on the matter on Instagram.
“Guys, I am not boxes … you know that. I am avoiding answering” stars “and” bars “, but it is difficult. I came across a lady” studying marketing “, and asked them and responding to that people will not buy Spray Without upgrade … then he states that it is The owner of the complementary brand that gained the year what We are an invoice in two hours… “, books.
“note: We have been present for four years, but it’s okay, let’s learn from itHe added.
Indeed, on Wednesday morning (7), Manu used social networks to explain what it means in the first video and an apology “if anyone is insulted.” see below.
“There are some things that have no right and wrong judgment, good or bad. It is just choosing X, you have produced Y. Choose Z, you have produced C. When we talk about marketing, we choose the target audience. If we want to communicate with these people, we have to choose to communicate to these people. For this reason, many quality brands continue with various audiences.
Manuelacit It is still about marketing because we need to clarify some things and apologize if anyone has offended.
Virginia Fonseca gives a bag valued at more than $ 10,000 to a friend
