Consumption of Spaniaries Consumption continues to create and extend the success of small supermarkets with a short classification. Jack Announced yesterday that closed 25 supermarkets In Spain and discount 710 staff. Measures that affect a collection of 152 companies distributed nationwide. The surface reduction of its 15 hyper markets (a total of 80 runs) was added. Accurately justified the need to respond to new purchase trends: “Consumers prefer small companies. MercadonaOvarian Ltl Oh Aldie??
Alcompot, with about 3%market share, has also demanded some decisions in the recent months to renew its offer: The The modernization of more than 60 storesPrompt for online channel, an implementation New logistics site Also, in the field of environmental, signing in a long -term contract Renewable Energy supply. “The largest surface shape, was a symbol of competitive prices by mass promotions and prices for many decades, and its value against the mechanics of new consumption has faced a progressive change in the proposal,” says Simon -Kucher Javier Rubio’s consumption partner and retail.
Consultant Nielson says that the only channel that has retreated for 2024 – just 2%, when it grown 8% in 2023 – is the only channel that has retreated for 2024. Kantar estimates that the short -categorized super market share went from 37.1 to 37.7% last year
Down market share
Consultants Cowson They have already discovered in the report of the ‘Great Consumption Market in Spain’ at the beginning of the year, which is the only channel that has withdrawn for 2024 based on sales in value – Just 2%, in 2023 He grew up 8%- they were hyper markets. It is contrary to 5% supermarkets and an increase of 18% online. In a similar line, it is detailed ‘in the balance of the distribution’ KagarThe development of the super short classification was shown that it raised their market share The last 37.1% to 37.7%Large surfaces lost weight from representing the market at 14.2%. On the other hand, supermarkets without mercatona increased their market share from 25.3 to 25.8%.
In this regard, his retail director Bernardo explains that the Hyper Market has been losing the quota from the knee Gandhar. “However, this is not new, and there was a lot of debate about the future of the channel before the infection,” says this expert. “Seems to have been stopped now.” In parallel, supermarket chains such as Merkatona, Little or Alti continue their expansion plans. Panel Juan Roke This is with 42 openings last year (which closed another 49 companies) and 29 shops, at the same time closed Ltl He plans to open 50 new supermarkets across Spain for his current year (March 2025-February 2026), AldieHe wants to add nearly 40 new shops on his business network this year.
“However, it was not new. There was already a lot before the infection
In this sense “Thank you for the greater physical intimacy And a quality-expensive project that is mostly rated for consumers. “In this regard, he also mentions that Carriff Alcampo has just begun to reorganize a portion of its business network. “This responds to the need to get functional agility More frequently, it is compatible with the desire of growing consumers for fast and intimate purchases, ”says the analyst.
New consumer habits
So does the Hyper Market have the future? Did the channel enter into an irreversible crisis? The knee (Kantar) is prudent and explains that it must be taken into account to understand the evolution of the channel “The buyer has more options.” In this sense, he points out that in recent years, the growth of the business and the effort of the supermarket chains to provide a more complete purchase basket. “What is the advantage of some families to change the arrival of the super -buying in the corner?”
For Simeon’s Consumer Partner and Retail Sale – Kucher Javier Rubio. There are other variables like “Boom” of online tradingIncrease in vehicle displacements, short free time of families and ”Search instant. “ In his opinion, “spent attractiveness” to the shape -like shape, which is located on the perimeter of the large cities, is buying the week or month.
Despite all … Hyper life has life
However, the two researchers agree that everything above is still life in the design of the big hypermarket. Simon-Cucker expert Javier Rubio believes “The form is still meaningful Large familiesA consumer a The best quality price relationship by volume And areas where the car is the regular transport means. “Rubio refers to the case CoastcoIt already has 5 large shopping centers in Spain (Seville, Kedaf, Los Rosas, Paragaldo and Saragosa).
Javier Rubio (Simon – Kucher) said, “Hyper market does not die, but it has been discontinued as a dominant star: it is obliged to reproduce the proposal and improve the purchase experience.”
In his opinion, teaching in California was able to “capitalize” this environment “A hybrid model between Cash & Gary and Buying Club” It is very attractive to the consumer, he respects the savings and gets a large amount of production without different types. He concludes that “Hyper market does not die, but it has stopped as a dominant star: it is obliged to reassess the proposal and improve the shopping experience.” For its part, the knee (Kantar) protects and specifies that “there are still factors that create a unique hypermarket channel.” “Classification of a variety of It is possible to introduce their linear “, as well as “Attractive ads” And “the possibility of providing an experience Different Purchase ”.
