Liberon James becomes a Barbie doll

Liberon James Its effect extends beyond sports. This time he does not do it from kiosks, but from the shelves of the games and the association. The brand was announced behind the first Barbie Kane doll Inspired by a professional athlete: Lakers star and one of the most important names in modern history of international sport.

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The project has been developed with the Lebron James Family Foundation and aims to provide a modern representation of the male role, especially focusing on positive models that can inspire children and adolescents.

“We are excited to present a new Ken celebrating Liberon Christa Berger, Deputy President of Barbie and Director of International Dolls, said that Mattel.

he game It will be available from April 14 in the United States, at an exit price of $ 75. Unlike other characters that James represented in his career like the one produced by McFarlane toys or the starting lineup line, this version of Ken is not depicted by a player at work, but the person behind the uniform.

He wears a blue and white college jacket, a black shirt with the logo We are a familyDark glasses, pulses, clock, Vania, “I promise” bracelet and some forbidden in the same colors of the group, the doll seeks to reflect the Liberation style in the moments before the game. he game It is even 2.5 cm more than average Ken, to adapt to the real position of the four -year professional league champion.

Liberon James Participate directly in choosing fashion and details. In a video clip, the player appears as he is reviewing the final result with a smile, and throwing a joke: “Maybe we will have to reinforce his legs. It looks a bit thin.”

In the official statement, Liberation highlighted the value of acting from childhood.

“I had models that made it clear to me with effort and dedication. Today I know how important young people have positive personalities to enjoy them,” he said. Its institution has strengthened educational projects in Ohio and programs that enhance equal opportunities, which gave her a place as one of the most active public figures of sports.

The brand realizes that the adult market today represents one of the fastest growing sectors in the game industry. In this context, the Lebron doll was designed for everyone who see an ambitious personality, and to the gathering who follow his career and inherit closely.