Italy wants to impose fines of up to 10 million of the wrong reviews of hotels and restaurants

Alesandro Gilmosi is a famous cook and the president of the policemani de flavor association (taste messengers), which promotes Cooking in Italy is excellent. This is one of the main guards of the struggle against this Incorrect review of hotels and restaurants in ItalyThis promotes the most strict rules for consumers and companies.

“When someone wrote that he ate a panna quota at my restaurant,” Lol Mol’s owner, with two Michelin stars, Italian newspaper ‘La Republica’, “But I never did that sweetie“The Gilmosi Critic found that he had never been in his restaurant and he simply made a mistake.” But it may be wrong and damaged, ”the cook said.

Italy addresses the problem Incorrect and malicious reviews The proof of arrival prohibits offers for new standards and positive ideas. “Today we are taking an important step to the safety of our companies,” Minister Daniela Santanjee said. Italian tourismBy presenting the law.

“Reviews, thanks for this regulatory intervention They will be true to be trueThe success of companies and the confidence of consumers and tourists. “But what extent is this issue in Italy? What is it already done to fight the wrong reviews?

It is important to oppose misconceptions to protect customers

Incorrect or handled contents They suffer from 6% to 30% of companies’ income The Ministry of Hospitality and Tourism, Italian Ministry said. Many hotels When they receive these types of reviews, they were contacted ‘Euro -Travel’.

“Like many companies in this field, we met reviews They do not reflect the real experience Or they are clearly affected by external factors, such as unreasonable competition or unreasonable expectations, ”says Simona Lolini, financial director of a hotel in the hills outside the Balogna.

“Honest and real reviews Not only guaranteeing side -by -sideBut our potential guests must understand our true position and the value of the experience we provide. “Forde Village, On the island of ChartiniaHe says he has received unreasonable and false reviews.

“Unfortunately, there are more cases Be false information from guests As a result, they seek benefits from hotels, or people who have never in the property, ”says to protect the consumer to protect the consumer and provide useful tools to companies against unfair competition.”

What are the new Italian rules in the reviews?

In January, the Italian government proposed a bill Suppress the criticism of cheating or harmful On HotelsCountry restaurants and tourist destinations. Incorrect reviews in Italy are already illegal, but the country strengthens its rules, trying to prevent it from being left first.

The law to be yet to be approved by Parliament will require anyone who wants to write a review Prove your arrival, for example a receiptProvide a verified identity document. Review should be written in 15 days of arrival, and they should be detailed, transparent, and relevant to experience.

The bill prohibits practice Paid or promoted reviewsHow to offer gifts to customers in exchange for positive values ​​and sell content. It allows the right to respond to the comments, and companies may claim to be deleted if they are considered Lying or deceit.

Companies can hear it Over -two -year -old comments are withdrawn, As well as no longer inappropriate (for example, a concept Hotel without lift Now he is holding it). It is not yet clear how the new rules of new reviews, such as booking.com and trippupsor, such as the need to verify the arrival.

“We have been running a review system for a long time Only customers who have booked through our site can leave the valueWhen the owners of the shelters are allowed to respond to the comments that customers have left. We supervise the growth of this law and how it applies to us, ”Booking.com said, ‘Euronevs Travel’.

“There is some carelessness when leaving negative reviews”

Obviously, fined for violating new standards They can be 5,000 to 10 million euros. Represents the higher level The frustration of hotel companiesSo far, who says that deceiving ideas have not been punished. “There may be an imbalance between customers’ rights or power to leave negative reviews, and the company’s right to defend themselves,” says AG Hotels Communications and Distribution Director Ma Au Roe Brazioli.

“In general, it seems a particularly concerned when leaving negative reviews There is no danger; Even if it is very carefully analyzed, even if the review is shown that it is incorrect, the customer is not punished (except for the stopping and withdrawal of complex and long legal action) but the damage to our image, even if it is temporary. ”

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This is not yet clear Who will decide whether or not the review is false.

False ideas are about owners

TrippupizerThe website of booking and travel comments has published its annual transparency report, which is a struggle against misconceptions General concernNot just in the Italian tourism industry. “Trip Advisor is constantly fighting fraudulent activities, in which the wrong reviews designed to handle Qualifications y Genre Business, “the company writes in its report.

“By a mixture Advanced technology, human analysis and social participationTrip Advisor successfully protects passengers of 2.7 million fraudulent reviews by 2024.

Removed 360,000 reviews attached Incentive plans for employeesIn this, companies reward their own employees in exchange for positive ideas. “The evolution of concept organizations is given Scam.

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