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Hard times: Half of Americans Zcorte

Baga, Pirata. Image Credit: Dayan Casel (https://www.facebook.com/mundodosvinhospordayanecaisal).

A friend sent me a copy of an article published in Time issue last April. The title says about everything: “How to relax and spread without drinking.” The article is based on the fact that alcohol is commonly used to relieve the mind and tension after a difficult day.

Author Luis Lopez *

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Before we come back, let’s think better that it is American and humorous drinks. Look at a movie, especially for those who are not close to society, or read a book, in it and other countries (in some Northern Europe, for example), reading a meal than “relaxing” in this context.

The article signed by Angela Hoft says, “It was historically, but the wave is changing.” Last January, the report of the Surgeon General (General Director of Health), which said that even a small amount of alcohol can cause cancer. The Times Play refers to the latest poll, which indicates that half of Americans reduce alcohol consumption, 44% higher than 2023.

The “problem” situation arises: “What can we do to rest and rest without alcohol? Is there a healthy way to relieve the mind?” Psychologists and academics advised – “This is difficult to take on a class of wine or go to a yoga class,” but after finding a “healthy alternative” – ​​old hobbies, gym, meditation, spa, “choosing a great sense of liberation.”

A Portuguese, known as “recreational drugs,” is very strange for Spanish, French or Italian consumers. As for the connector, alcohol is not a means of reaching a decision, relaxation or range, forgetfulness.

We drink wine because their aromas and tastes make us happy. We appreciate alcohol because we find an emotional complication as we get countless nuances and an artistic creation or a natural landscape. Not only do we want to drink it, but we also want to learn and talk about it, which is a form of cultural concentration. It turns out that the so -called “average American” does not understand this. Many Europeans do not understand it, especially from the younger generation.

The OIV report issued on April 16 (the International Controller of the Flag and Wine, combines 51 countries), shows the result of the growing cross against alcohol and alcohol. I leave some relevant data: by 2024, the global wine consumption is maintained by 3.3% of 2023 (214 million hectales), which has declined by 3.3%, and the lowest value since 1961; In the United States, the largest market, reduced consumption by 5.8%; At the base of the general decrease, “economic and geopolitical factors that create inflation and uncertainty” (ie alcohol is very expensive – and Trump’s fees have not yet arrived!); Traditional markets have fallen due to “the evolution of lifestyle options, changes in social habits and generation changes in consumer behavior.” Is there good news? Perhaps two: many countries “stronger global consumption and the largest population, offer a huge edge of growth”; In Europe, Spain (+1.2%) and Portugal (+0.5%) are contrary to the trend (tourism!). These will bring another positive aspect, not mentioned in the report: the proven regression of the European wine sector, in general, in particular, Portuguese. It can be decisive during the period of broadcasting.

* Editorial Editorial Grande Examinations, Edition Number 97 (May 2025).

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(Tagstotranslate) Health (T) Wines

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