The relationship between pEpitty and Effect is increasingly prominent in the world of brands.
Part of the telecommunications and sales strategy for many companies, Impact on marketing – Based on procedures in partnership with influential people to promote products and services – I have gained popularity, with the support of the influence of some personalities on population purchase habits.
According to a survey conducted by two Rakin agency, more than 80 % of Brazilian consumers trust the influencers And in the recommendations of the product.
Given, it can be to know how to link the company’s image, especially those small, huge benefits, help business growth and build a brand image with the public.
“For small and medium -sized companies, this means excellence in a competitive market without relying exclusively on large investments. The strategy weakens opportunities, allowing companies of all sizes to grow and re -invention themselves,” says Maria Napozney, an expert in marketing, and the CEO and creative for the project of mappo mappo, a platform linking small and medium -sized companies to officials from all Brazil.
“Benefits include access to access, promotion of credibility and create real contacts with the public.”
The important indication is that a small or medium company – PME – is ready to apply for the influence marketing strategy, according to the expert, the consistency of its central message.
“Regardless of the size, if the company has a good identity, or a high -quality product or service and knows its audience, it is ready to invest in this strategy,” he says.
Tips for small and medium companies who want to work with influencers
If you have small and medium companies ready to bet on the influence on marketing, the expert indicates five successful strategy strategies. Suggestions on how to start, attention points and recommendations below. check it out:
Request compatibility with the brand
It is necessary to put the affected sites and the brand not only if they speak, but in an ideal melody. “It is necessary to align the effect file with the brand’s identity,” says Nabouzni.
“Evaluating authenticity, real participation and general importance. Each option must reflect the company’s values and essence.”
Respect the budget
For small companies, which often have smaller budgets, it is necessary to know how to customize them properly and aware.
Therefore, it is necessary to consider the need to allocate strategies and take options that approach the company’s financial reality and aspirations to influence marketing.
original
Choose the influencers who really sympathize with your brand and create custom campaigns.
“Near, originality and personal service occurs all the difference in smaller companies, which often have limited investments,” the expert recommends.
Memor x effect
The measurement is also an important part of the process. Without the appropriate monitoring of the results, it is almost impossible to understand the success of the strategy with the influencers.
For this reason, reaping continuous reactions from the public consumer can make sure that every decision -related decision is made properly.
All of this can be measured by standards such as sharing, access, clicks and transfers – using, for example, monitoring links to monitor the performance of each action, indicates Nabozni.
“This is the balance between the health of the influencer and the clear goals and the ability to measure the results that make a difference,” he says.
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