There is the maximum in the world of entrepreneurship that the success of business depends exclusively on the profession of those who lead it. In fact, tino entrepreneurship is a decisive factor for business performance. After all, the behavior with skill and passion brings positive indicators of any business.
However, successful administration also requires cautiousness that some steps to invest in technical knowledge.
Lack of mastery of some theoretical requirements exposes small and medium enterprises to weaknesses, which makes them more vulnerable to economic and strategic weather thanks to the absence of planning and rapid ability to adapt to consumer behavior changes and different market trends.
The result of this is a short life cycle for most Brazilian companies.
According to IBGE, six of every ten companies in the country end their activities even before they are five years old. In addition to the tax complexity and financial fees, the lack of knowledge of the basic management concepts as one of the main motives for the disturbing death rate.
According to Marianne Salvador, the leader of the new motivation, an influence fund that supports young entrepreneurs who have financial resources and training, and the search for theoretical knowledge and continuous education – such as management courses – helps in forming entrepreneurs more prepared with the common challenges between small and medium -sized companies – the death rate of Brazil companies.
“The Brazilian businessman faces classic difficulty in reaching credit. But it is not only dependent on financial support for prosperity. Without information about management, accountability, and a sense of priority, credit is insufficient. It must be linked to training and guidance.”
Technical knowledge: Where start
According to Marianne, excessive information and training courses for project owners are not always properly dialogue with this audience. This includes even choosing the correct basic system for this connection.
Given, the first advice to start searching for theoretical knowledge to get more ammunition, according to it, chooses the correct basic system for extracting information.
It also highlights the importance of communicating with other entrepreneurs at similar moments of a journey to exchange experiences.
Five topics about management to learn in theory
According to the expert, for the owners of the first project in a timely manner, the order of the system must be the separation of personal financial affairs and the company. With the position of this organization in mind, the chances of committing the mistakes of classic management and the financial organization are generally decreased.
For project owners before the most mature companies- not only at an early stage- as well as leaders who have previous experience in other institutions, they highlight four other topics related to administrative knowledge that, if exploited deeply, can facilitate the daily control of small and medium-sized companies.
they:
1. Culture and leadership
Culture should be the dorsal spine of the company, that is, the columns associated with work values must be clear throughout its course. “Culture must accompany the company’s mentality and speed of growth.
“Without it, the decisions are separated and small and medium -sized companies are lost their relationship with their assets,” Marianne says.
Given, the courses related to the issue of leadership are necessary for project owners who want to find how ideas in practice, and find strategies to follow this culture and values for the team, regardless of the size and stage of the company’s entitlement.
2.
Identification of pricing is essential for businessmen because it directly affects the profitability of business and sustainability. By deepening this topic in theory, it is possible to understand the meaning of indicators such as the profit margin, locations in the market and the value of value by the customer and how it affects the choice of the final price of the product or service.
“It can determine safer and more assertive decisions about the price of business success. This is a very important topic when we talk about investing knowledge,” he says.
3.
The presence of a wide understanding of the various platforms and tools in the market can increase efficiency to business. For this reason, the training courses aimed at using these tools are advised for all entrepreneurs in search of more clarity of the company (especially on the Internet) as well as productivity.
“Every tool, if used well, can support the company’s growth, from using artificial intelligence to traditional ads paid on social networks. It is necessary to study how to use technology, the Internet, and artificial intelligence tools in your favor,” he says.
4. Marketing and sales
Learn about marketing and sales, and the main pillars of the success of any project, through courses brings an essential theoretical background to project owners who want to understand the effect of consumer behavior on work.
With this knowledge, it can define the best strategies to promote the company and determine the correct language to build customer loyalty. In addition, training courses help in learning sales technologies that can help expand revenues.
“Investing in this knowledge is to ensure a fixed vision, growth and results of business,” he says.
Long -term knowledge
The market is constantly updated – this justifies the importance of investing in continuous learning, according to Marianne. “When we seek knowledge, we reach the company’s range and grow in the long run,” he says.
“It is important that the businessman be interested, and talk to other people, as well as from other ports, to know the market trends and be updated,” he says.
At the top of the new stimulus area, highlights the current strategy of the fund in creating partnerships with companies specialized in certain areas, and behaves as an educational arm and training for businessmen receiving financial support.
This is the condition of partners like razonet, accounting; Omie, financial management of small and medium -sized companies, and Serasa, which provides credit for the degree of credit.
This content has been produced by the motivation fund – which supports young Brazilian entrepreneurs with credit, training and communications – in partnership with CNN. To learn more about visiting the motivation Atterlo2020.org.
(Text by Maria Clara Dias)
