Financial inclusion as a way to develop the insurance sector

During the last edition of Imagen insurance summitA round table that focuses on the challenges and opportunities of the insurance sector in Mexico, with a focus on financial integration. One of the most prominent moments was the participation of Felipe Ignacio Quezada, General Manager of Mook Mexico, Which, with a look at his experience in Chile and his last arrival at the Mexican market, made an accurate reflection on how to convert challenges to growth opportunities.

Quezada began his speech by comparing the Chile and Mexico markets. While the country south americaWith the decrease in the population, it is characterized by a 4.7 % insurance penetration of gross domestic product, and Mexico is barely up to 3 %, indicating a wide margin of development. “Mexico is a blue ocean full of opportunities for an explosion, but we must work hard Re -Design products, Prices and distribution channels.

One of the most relevant topics was the need Simplify policies, Make it understanding for anyone. Quezada participated in the state of unemployment policy in Latin America, which was reduced to a sheet on both sides, which not only facilitated its understanding, but increased the product penetration by 30 %. “When we were able to transfer Trust and clarity, People want to protect them. “

From its role in Mok, a company specialized in auxiliary services, Quezada explained how these services can Tangible Insurance is more frequent. In 2017, Mok re -designed its strategy by integrating digital platforms with always available services, such as education, languages ​​or Personal financing, Which has doubled by 100 capabilities of its products. “This not only improves the user experience, but also enhances his loyalty to politics.”

Finally, Kozada highlighted the Chilean Magazine Insurance model, driven by banks and administrative stores Facilities Who used their channels to make insurance closer to a wide base of customers. He said that to repeat this success in Mexico, it is necessary to expand Financial inclusion And enable payment methods that allow simpler employment.

The table concluded with an optimistic message: if it is Insurance sector In Mexico, I managed to align Simplification strategyAccessibility and confidence, not only growth, but guaranteed.

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