Nina Tartita has always been affected by the desire to obtain her own business, so it has established projects from various sectors, from food to tourism.
But through original art, it can realize the long dream of generating social and economic impact through entrepreneurship.
Given this, I decided to find the original arts center arising from the Americas, or the boat, where today there is a material store in Paraty, Rio de Janeiro.
“The original art helps me to follow this purpose: to keep me in entrepreneurship, looking beyond the financial result, but also to influence,” the businessman says.
Currently, the original Canoa arts are provided by products that result from manual work for a network consisting of more than 60 indigenous people, located in different regions of the country and has been carefully built over the past twenty years.
Together, craftsmen, support societies and NGOs (NGOs) associated with the original issue of the case as suppliers of the boat.
The art of purpose
Nina’s inclination of original art began in youth when she started producing sealed T -Crits with the arts of indigenous population inspired by a natural book in the eighteenth century and also influences of her family.
Communication with a friend has already worked with the arts of indigenous population in Sao Paulo has caused more attention – and experience – on this topic, and for families, the businessman kept a store aimed at this place.
“I started as a businessman who sells some handcrafted elements of the indigenous population, because I thought there was a market there. But I then understood that a political and social agenda, and I decided to deepen,” he says.
Canoa works today in partnership with the indigenous peoples that drain their arts, a practice of expanding local trade – which is often limited to villages for logistical reasons and economic reasons.
In practice, this means that the company re -sales of products made in traditional societies in Brazil, with elements ranging from furniture to personal accessories and home products, and their application on margins capable of maintaining the workplace.
According to NINA, 65 % of all the production that has been sold by Canoa comes from Amazon, a place that faces logistical challenges to transfer products that often make the sale of original handicrafts is not possible.
“There is an enormous need to generate income. Peoples are supported by handicrafts to maintain their culture as well as the forest,” he says.
In this scenario, the businessman highlights the importance of this flow and income for the people concerned.
“The letter, often to live, but also focuses on self -rule, winning distances by financing other countries and cities; in a young man who is able to register in a course. Therefore, the income that we help in his generation is reflected on the autonomy of the culture itself, and this is vital,” as he argues.
The city’s tourism file also helps in business results. In addition to the store, NINA has a hostel that displays exclusive pieces, as it is a kind of exhibition for artistic elements as part of the decoration of space.
In the store, the goods are purchased to track the sales flow to the products.
For the future, the businessman wants to measure the resulting effect, while seeing the number of families, villages and peoples that are directly affected by the boat.
“Knowing the importance of this system for the people we work with and their families is a very great ambition to determine the benefits of the work that has been accomplished with this confidence and commitment.”
(Text by Maria Clara Dias)
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