Italian electricity distributor Inil He announced on Tuesday (14) a change in its brand and will adopt the colors of the Brazilian flag.
“The change in the visual identity reflects the moment of the company’s development in the country, with a record investment in the distribution of energy in the three states in which we work,” said Antonio Scalaa.
The update reaches the consumer electricity bill from May. In April, consumers will be warned of change in change.
Three newly visual identity stores for the brand will be adopted: Taboão Da Serra (SERRA), SO Gunsalo (RJ) and Fortaleza Center (CE).
Other units will be gradually updated, in addition to the company’s fleet, including trucks, cars and motorcycles used in operations.
The technical teams and digital channels of the new brand will also appear.
Investment plan
The brand change follows an investment plan of $ 25.3 billion in the country. From this total, $ 24 billion will be invested between 2025 and 2027 in the states of Sao Paulo, Rio de Janeiro and Sira.
According to the company’s expectations, investment in Sao Paulo It will be $ 10.4 billion until 2027, 67 % higher than the previous plan.
no RioInvestment will be about $ 6.1 billion in Triennium, an increase of 74 % over the previous plan.
In the same period, Sayara It will be an investment of $ 7.4 billion, an increase of 54 %.
The contribution aims to update the company’s electrical distribution through digitization and automation and improve the energy supply system, the company’s CEO in Brazil explained.
“We will update our infrastructure, with a focus on digitization and elasticity of the energy network, as well as expanding our teams in the field and increasing the ability of service channels,” he said.
Parallel, and ENEL will directly employ about five thousand professionals in the three states. According to the company, two thousand employees have already been made from January 2024 to March this year.
The energy distribution company states to enhance the operational plan, such as intensifying equipment maintenance and trimming trees.
Last summer, ENEL claims to reduce the average time for customer service in Sao Paulo compared to the same period last year.
In Rio De Janeiro and CEARK, the service time decreased was 40 % and 30 %, respectively, according to the company.
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