Despite the increase in digitization for payment, individual microscopic business owners (MEIS) still use analog tools when business administration. This is the main result of the research “The Mei Run in 2024”, which was made by MAISMEI.
According to Sebrae’s October 2024 data, Brazil has 11.5 million Meis.
PIX, the immediate payment system of the central bank, is the most chosen payment method by individual micro -entrepreneurs, which is used by 59.86 % of the respondents. The percentage increases to 65.54 % among service providers.
However, analog payment methods, such as money, are the main means of payment in 11.29 % of micro companies.
MAISMEI, CEO of MAISMEI, states that Pix has revolutionized the Brazilian economy as it is fast, free and accessible. These points make life easier for Microentrepreneur.
“The accurate Brazilian for adaptable is adaptable. He does not expect the future to reach: he uses what succeeds, quickly,” says Daismei CEO:
On the other hand, digitization still faces resistance. About 41.91 % of microscopic business owners do not sell cards. It is preferable that sales in the physical places continue for 42.6 % of business; The combination of online sales and sales face to face in 31.2 % of accurate assembly, and online sale exclusively by 26.2 %.
About 51.06 % of the respondents are preferred to use laptops to manage sales and business expenses, while 15.51 % use electronic data management tables for cash management. This preference says resistant to digitization.
He says: “There is a paradox: MEI is easily adheres to techniques to sell and receive them, but it is still resisting when it comes to management. This indicates that we need to achieve a democratic access to education in administration and financing.”
“When Mei understands that simple tools help maintain work and avoid problems with the government, it acquires more control over the structure and safety.”
Parallel, accurate business owners explain that their main needs are control and organization (13.02 %), followed by financing (12.97 %). However, 66.3 % of entrepreneurs are looking for an accountant only when they need compliance with tax obligations, such as DSN delivery or bill version.
“The idea that Mei does not need a large -scale accountant from its inception, which leads to many accurate entrepreneurs to believe that” dealing alone “is sufficient. In addition, there is an economic and emotional barrier: many Meis come from informal and see any fixed cost as danger, without realizing the return of administrative investment,” the president of the country argues.
This feeding by the organization can be a mixture of personal financial and financial business. The poll also shows that about 23 % of accurate entrepreneurs use personal bank accounts or have no specific account for CNPJ.
“The separation of personal and commercial financing is the MEI’s financial health gatherings. The presence of an exclusive account is an essential but strong step for this organization,” Kataa concludes.
Research says that half of the Brazilians want to buy Easter eggs
