It is a marriage of love that results from revenues: the seven concerts of the Colombian star Shakira in Mexico City will generate tens of thousands of dollars for the economy of the Mexican capital, and it is one of the most important musical scenes in the world.
STING (7-8 March), Vive Latino Festival (from 14 to 15 March, which witnessed 160,000 people according to the organizers) and Shakira, who can collect more than 400,000 fans until March 30: As is almost every month, the city of nine million people shakes the rhythm of intense music show.
Maria, 32, came from Honduras to Shakira’s worship on Friday night on the second date of the tour Women are no longer crying At the GDP in Mexico City (65,000 places).
This digital marketing expert spent about a thousand dollars between the trip, the hotel and the concert. “The direct flights to Mexico City were full, and I had to do several scales,” he says.
Devanehi, who arrived from Chihuahua (northern Mexico), spent more than a thousand dollars in five days in Mexico City, including 400 for the concert and 200 for the plane. Every time we can do that, ”he says with his group of thirty friends. Global stars tours do not pass through Chihuwa, a border state with the United States.
A resident of Tijuana, the famous border city with the United States (northwest), also spends the weekend in the capital to watch the Colombian star. Even with free stay, this architect expects a budget of about $ 800.
I do so follow. He works because I have a family here in Mexico City, it costs less, “he says, despite three hours of Tijuana’s trip to the capital.
On the way from Veracrose (about 400 km) or Poella (130 km), some fans gained a package that includes the display and transportation entrance to Mexico City, while returning at night.
Kanako says that
Local Chamber of Commerce Rubs Hands: Dancing Steps from a lot At the stage of gross national product, they will have an “economic impact of three thousand 200 million peso ($ 160 million)” from 19 to 30 March.
Almost half of this amount corresponds to the box office, with 455,000 expected for seven concerts, according to the Chamber of Commerce (Kanaku).
The honeymoon in Shakira is also useful with Mexico City, hotels and other accommodations ($ 43.9 million), restaurants (27 million) and trade (13.5 million peso), according to Canaco, which used to assess the economic impact of the entertainment industry in the city.
The camera estimated that the four Taylor Swift concerts in 2023 had an economic impact of $ 50 million.
At the crossroads between pop rock and Latin stars, the audience in Mexico City has the advantage of being acceptable to all directions. In January, the Argentine Veto Bays (free concert and two payments) left more than $ 11 million in the local economy.
Mastering the box office
With the National Growing Stadium and the National Hall, Mexico City is among the most important scenarios in the world, according to the magazine Voting.
The publication dedicated to concert industry in December said that the GNP Seguros stadium “dominates the box office.”
In 2024, the gross national product achieved a turnover rate of 144.9 million dollars for 1.58 million tickets sold, according to the magazine. This leadership is “more impressive since the place has been closed for important work from February to August.”
Located next to Formula 1 Circuit, Stadium Gnp is located in March and Crown Capital in November) organized by the Mexican promoter of OESA shows.
The world leader of Live National Entertainment acquired 51 % of Ocesa for $ 444 million, according to the numbers announced in September 2021.
In addition to many festivals, Mexico City finances freely impressive parties in Zocalo, the Great General Square in the center of the capital.
In June 2023, the Argentine band broke the record with 300,000 spectators. The economic impact was 980 million peso (currently $ 48.4 million), according to the then president of the mayor, Claudia Shinbom at the time.
Here you can access the news in real time
Learn the most viral in Facebook is heading
Read the book of columns from EXCélsior opinion
Clm
(Tagstotranslate) Music (T) Shakira (T) CDMX (T) Show (T)
Story Credit