The Booticário Group said on Thursday (27) that the total sales of the company (GMV) amounted to 35.7 billion dollars last year, at 19 % over the previous year, and the company’s performance is due to the development of the multi -brand and multi -channel strategy and customer concentration.
“We are performing strategic movements with the entry of new channels and the development of those who participate, with our commercial marks unifying important developments in organizational design,” Group CEO Fernando Modi said in a statement.
“These landmarks are interested in the road here and pay the future of the company,” he added.
In 2024, the company’s active and specific customer base reached 25.7 million, an increase of 7 % compared to 2023. The company has trademarks such as Oboticário, Eudora, who said, berenice?
The stores and direct selling continued to grow last year, with more than 4000 points of click, withdrawing and more than a thousand spaces for the distributor. The e -commerce platform on the web expanded the process with the arrival of the material channel, and it was added to the opening of six stores in Sao Paulo, Minas Girace, Rio de Janeiro and Paraana.
According to the group, the B2B process, which combines distribution in pharmacies, perfumes, stores and food networks, reached 130,000 points of sales in 2024.
The numbers of the Booticário group were released a few days after the NATURA & Co competitor announced the regulatory restructuring plans, after publishing the results that thwarted investor expectations, causing 30 % of shares a decrease in only one day.
Last year, Nature & Co found total revenues of $ 32 billion, an increase of 20.9 % compared to 2023. However, analysts showed concerns about the incidence of the company’s transformation and reactions on the results of the manufacturer of beauty, especially the costs of this transformation.
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