The drug ad is under strict regulation to guarantee The safe and rational use of this type of products. In fact, in Spain, the regulations differ between advertising targeting the public and advertising targeting health professionals. Before this panorama, many people wonder what they are that Drugs are undergoing advertising To the public and they are not.
To solve this suspicion, the pharmacist @itsS.neeliafarma has released a video on its social networks, which explains what the situation is, why we see when we go to the pharmacy Some exposed products and others are never unknown. “When you enter a pharmacy, you need to know that there are many more forbidden to expose, and they can be fined us,” the expert explains.
‘Free sale’ drugs and their exhibition before the public
How does the pharmacist say ”The exposure of the public is highly prohibited Any medicine that requires professional recipe. We call the drugs that allow us to be ‘advertising’, the usual we see on television and ‘access your pharmacist. “
We consulted with the intention of examining a little on this Jose Louis Allu, Social Pharmacist Member of Saragosa and Directors Spanish Society of Medical, Family and Social Pharmacy.
To begin with, the expert explains that according to the guarantees of drugs and health products and the rational use, only a few can be advertised to the public. “Advertisement searches Protect public healthOnly drugs that can be used safely under medication supervision are promoted only to represent a significant risk of abuse or severe adverse effects. “
What drugs are the ban on advertising at the pharmacy?
Though Pain reliever drugs, antigribals or anti -inflammatory There are other people who are advertised and exposed on pharmacies’ shelves, and others have The advertisement is strictly prohibited By authorities.
In this constituency, first, there are drugs They need medical medicine. “These drugs should be kept out of public viewing, and they are only accessible to recognized employees in pharmacies. There is a white circle next to the national code and bars.”
Las Public funds were funded “To avoid influence on health expenses” they cannot be prevented. Finally, and “because of its possibilities for abuse and adverse effects, advertisement of the drug They have some drugs It is prohibited. In this case and to identify them, they are a sign on the cover of black and black or black, respectively. “
How does it guarantee appropriate information medications?
When continuing allu, “The advertisement of drugs aimed at the public must meet some requirements to confirm adequate information To avoid inappropriate error or behaviors“. To start, there must be clarity of objectives. It is clear that this is an advertising advertisement.
In addition, they are the basis for the segment, the form of use and “the essential information, including“ a Reveal the invitation to read the instructions carefully Of the future “.
Regarding specific obstacles, the expert says, “It is not allowed to suggest that there are no side effects on the drug, its use improves sports performance, which is equivalent to food or cosmetic production, or its efficiency is due to its natural appearance. In addition, in addition, Incorrect self -impulse cannot be triggered Use testimony of popular people who can trigger consumption. “