Mergado has a clear goal: its commitment to continue to change the new consumer customs, so it is a classification that responds to a variety of foods.
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In this context, its strategy arises to promote healthy diet, thereby providing a different assortment to respond to the different needs of its customers. The adaptation of the product for new forms, implementing the most understandable nutritional information on labels, improving the product mixture healthy and recommending ideas and recipes with the message of “uniform basket”.
Within this strategy, the company is developing six activities. One, the complete correction of the product system, in conjunction with their expert suppliers, to improve their nutritional value as possible. An example of this progress is the progress of the chocolate oatmeal recipe, which is reduced by 30 % of sweets, and always maintains the taste and practice of seeking customers. How the company activates the classification according to its quality criteria: being good and good.
Another action is the progress of the labeling to facilitate reading nutritional values and nutritional levels. By 2024, Mercado renewed 500 packaging labels, and by 2025, by upgrading more than 2,500 by three movements: the combination of nutritional tables, simplifying the reading of nutritional tables, increased their reading, the amount of letters, the requirements of the law), and the information beyond the requirements of the law).
As for the rest of the actions to promote healthy diet, they take into account the tastes and needs of the customers and provide products in the form of areas; Practical forms that facilitate the consumption of their home and their consumption; Labels with useful information in different ways of cooking food (grill, stove, steam, air fryr).
In addition, this strategy is challenging the spread of ideas and recipes under the message “Your Uniform Basket” to advise a healthy diet. At the same time, the company cooperates with consumer associations, celiac systems, tolerance and allergies, nutritional experts, doctors and experts. Therefore, with creating and informed activities, it ensures that their actions and products are always supported by scientific sites.
“We understand that healthy food is the nutrients we need and that we are different for every consumer. We will determine what we eat, how we eat, the amount we eat, the exercise we are doing,” says Consumer Consumer Director Clara Medina.
Mercadona
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