31 years ago, Brazil lost one of its greatest idols in this sport: Arton Cena. To celebrate a life pilotThe largest event in an alley honoring, as it was called in childhood, returns to the interlagos race, in São Paulo, for its twentieth version, today (1).
Participants will have a diversified schedule throughout the day: children’s race, honor, exhibitions, official stores and activation.
“Sports, especially Street raceIt has a strong connection with the Sina brand, because we come in our DNA values to inspire people to overcome their borders and to be the best version of themselves in all aspects of life. “The day of the Ariston Cena race on May 1 is a way to celebrate the life of Irton, and reach the twentieth brand with the audience’s records shows how it is still present through the positive impact of society,” says Bojraa Cena, CEO of Sina Brandz and the pilot’s daughter.
This year, the race format also brings changes, as the path is defined by a total full rolls in the official path of the race track, instead of distance per kilometer. The first start occurred at 6 am, with a road of return (4.1 km). At 7:30 am, a simultaneous start to the path of two (8.3 km) and three rolls (12.5 km) occurred.
Senninha’s race day also acquires an interlagos space, with an obstacle race for children from 2 to 12 years old with the theme of Senninha, a child’s character who is released himself Ariston Cena For transfer to new generations, positive values, environment, and respect for others. Children’s race is held in the covered race space, and will be attended by the characters of Sennha and Beko.
Indulgence
In addition to the race, the event puts participating in the history of Aarton Cena. The exhibition contains 29 personal world elements and run from The World Idol, which is provided by the pilot’s family.
The collection includes effects such as ministers and helmets of running, with important ayrton professional monuments, from the first steps in Karting, to Fordula and Formula 3, to the devotion of formula 1.
The fans will closely see the original track showed by the Brazilian team in the 1994 World Cup final, with the message “Sina, we have accelerated together, Titra is highlighted”, which was officially donated to the family group by former players who will attend this event. One of the most prominent of the jacket that Sina uses by kicking football in Paris on the eve of the World Cup.
The public may also have an opportunity to ride super luxury cars in the interlagos track. Super Car’s “driving experience” – will be Gramado with more than 10 car models, which can be rented for a high -speed experience after all street race batteries.
“This is a guide that attracts both Ariston Cena fans and car racing fans, to provide a unique experience in the race track. In addition, we have carefully organized moments that make the event more private, such as sponsorships and exhibition that provokes excitement by informing the path of the idol from all Brazilians.” Sports.