“Everything goes around the customer’s faith”. This is one of the tips he gave him in 2001 Jim SneegalCoastco’s Cooperative, to Jeff Besos. Everything Shop: Jeff Pesos and Amazon’s age.
Apparently, Sinegal shared the reason for his annual fee, his low -cost philosophy and the value created for Costco’s customers, which encouraged Pesos to create Pesos Amazon Prime. “Membership quota is a perfect irritationBut every time customers enter, it is strengthened, and it will watch forty -seven -inch television that costs two hundred dollars less than any other location, ”said Coastko’s Chief Executive Officer.
This subscription has done low prices in sample and quality products Kostco has now become the most popular business in Spain.
Another different factor of business, as its customers refer to, that is Its products are sold in large shapes You can find everything in practice: ranging from food and drink to brands to brands.
“I like it so much because it has many types of products, There are things that you don’t see not only in food but also in other supermarkets, ”he says in a review on Google about Gostko de Sevilla Isabel Soco. In the meantime, Jessas Garcia thinks about the Madrid Center of Los Roses, which is “good supermarket that focuses on big purchase, Macro type but very cheap for those on the footAlthough the first Spanish and American brands are horticulture, electronics, dress … “they are the majority”, you have all kinds of products for “where”. “
“Bright all the time”
But there is a The main element of Costko’s success is reliably In your customers: buy you a partner and a Currently 36.30 annual subscription And other special services, such as optics, gas station or tire change. This continuous customer site is necessary to create benefits and less margins in their products. It is estimated that about 90% of its allies update their subscription every year.
Larano Tourinezo. “There are two types of retailers: those who work to find out how to charge more Workers to find out how to charge less. This second group is the brightness of all the time, ”he said in his LinkedIn.
As for Tourionzo, instead of focusing on the margins of the product, the Customer focuses on “Costko invented a new era”. “When many supermarkets work for their end accounts, Costco area of philosophy purchased by its customers representatives. His aim is to protect his interests as members of his club, so fight for money. This philosophy led him to be together Retail vendors/wholesalers More profit in history. ”
It all started in Hanger for flights
The origin of Costco wholesale sales was pre -1976, In the name of Price Club, Soul Price and his son Robert gather a shop in San Diego (California), a old holder in Maranna Paulward. In principle, it only provided small businesses, but He concluded serving individuals. This decision is important for the development of subscriptions, which allowed the company to grow.
On the other hand, The first coastco shop opens in 1983 at Seattle From Jeff Protman and Jim Chinkel. Ten years later, Coastco and Price Club join the name of Price Costco and continue with maximum racing Warehouses and the payment sample for accessing lower prices than competition. At the time, it had 206 seats and purchased $ 16,000 million annually. AndN 1997 Accepts the current name of Costco’s wholesale sales.
“Costako’s philosophy is always simple: Keep the lowest price and send savings to our subsidiaries. Our Best Member site and our purchase power, in conjunction with our members’ uninterrupted performance search results, “the company says on its website.
