Erika Buenville and the secret of its popularity in the networks

They call itNo S.‘ A érika Buenfil He does not like the title, but it is still strange that the celebrities who jumped to fame in the eighties of the twentieth century for his participation in the soap opera today are recognized in a digital platform that prevails in young people and adolescents.

We talked with érika Buenfil In this phenomenon of being celebrities across generations and how he dealt with the various aspects of his career, and after he promoted his latest project, the film re -invented it. The actress reveals how she is able to stay in effect, communicate with new fans and face the challenges of the digital world.

From the audience from television to public social networks

“When you make television, the audience keeps the image that you are the soap -sophisticated Opera character, rich, serious, official. Like the actress also adopts this character, more formal, more classic, more cautious, more conservative.

But the impact of social networks may completely change. Now, the connection is more urgent and closed: “The contact directly and the people who get to know you in a restaurant, on the street, see you differently. They really want to take a picture, see you as part of their family, and they are already asking you,” hey, yesterday, I downloaded a video, where did you buy such a dress? “Part of your day because they see one day.

This change in Dynamics not only allowed Erika to win new fans, but also regained the love of those who knew her on TV and re -discovered them today in Tiktok and other platforms. “It is similar to the reunification of people, but otherwise. Before he sees you far away, they now feel that they know you for life,” he says with a smile.

From imagination to originality: digital personality

However, this rapprochement also has its dark side. In the digital ecosystem, “haters” is inevitable, and Erica knows this well: “I do not participate much in certain things and do not fall into any kind of provocation. Regardless of my message on social networks, it is healthy, very familiar, very familiar, I do not use my networks to throw, to entertain people.

Its strategy was clear: maintaining authentic and consistent with its essence. Advice also moved to his son, Nicholas, who grew under factors and the interest of the media. Nicholas tell a lot, “You must be very careful because you are not only an ordinary young man, but you are the son of a famous person (indicates this His father, Ernesto Zidilo Junior.), You have a lot of eyes over you, “warns goodfil.

The key to communication with new generations

Goodfil success in Tiktok is not a coincidence. In addition to her natural sympathy, the actress understood the type of content that attracts the youngest without losing their essence. “Don’t scare. Learn what you agree with, with what no, and open the changes, which is what happened to me. I must open for changes and the mentality of young people,” he confesses.

These changes were great. While before he explained the roles of advanced women and aspiring, he was now shown in his daily life, dancing, laughing and sharing stories with his son. A turning point that allowed him to stay valid, and at the same time, to conquer new generations.

With the development of his career, Erika Buenville continues to prove that digital platforms are a new scenario, as originality is the most effective text.