‘Cookesations’ (Summary for ‘Cool’, New in English, and ‘Vacations’, Vacations) are increasingly popular Tourists try to escape High temperature and coordination of major summer places such as Greece, Spain, Italy and Portugal. In addition, an increase in extreme climate incidents Heat waves E. Forest fire In these places in southern Europe, this trend has been strengthened.
The network of global luxury and experienced travel companies, the latest Virchuvoso analysis, reported an increase of 44% on trips Cold places In 2024, Canada, Finland and Iceland. Travel Benefits Dragon Boss has increased by more than 100% to Sweden, Norway, Denmark and Finland last year, and this year is expected of a further 30% growth.
James Thornton, CEO of Inrepit Travel, says the company is carrying more than 40,000 people in Iceland, “so we see the same ability in all Scandinavian countries,” he says.
Cold places like Nordic, Canada and Scotland not only provide impressive landscapes, outdoor and adventures and not only to protect and protect Standard tourism. High -speed experiences GlaciersTo walk Fjords And under the adventures Midnight sun They make these holidays stand even more.
Why do travelers choose Nordic places?
One of the main reasons for this Transfer toward Nordic places It is the desire To escape from high temperatures And heat waves in southern Europe. “We have seen many times in the passengers who visited Mit -Sammar to enjoy the snow, ice, and the new temperature, while the rest of Southern Europe were in full heat waves,” explains the founder of the polar furious Andy Marsh.
Many areas and Nordic activities are very accessible in the summer months, while offering different spectacular terrain, plenty Animals And wonderful outdoor adventures than winter.
Nails Long light timeThey also mean that travelers are using their journey completely up to 24 hours. “In Iceland, it is very difficult to visit the distant and amazing terrain of the northern node in the winter months (as well as the early spring),” says Robert Miller, the production director of Kovy Travel.
Nordic ‘Coolets’ also offers a sense of evil because they offer passengers offering a chance to crush the crushing roads, especially with an increase Demonstrations And actions against Excess tourism In Southern Europe. In addition, they propose close experiences to the locals, and the most difficult links to reach passengers in other masses.
“It is more about connecting the walls and making differences among the people. And what we see in these times of geopolitical sections People are looking for experience In it he can combine the community, and Move away from isolation The concerns they are experiencing through social networks, ”says Thornton, CEO of a bold journey.
Dragon Boss Marketing Director Andrew Harrison-Chin emphasizes that ‘refrigerators’ are generally favorable Trips More Awareness: “Travelers choose trips that are affiliated with their values. Nordic seats offer more and more valuable for modern passengers: place, peace and stability.”
“In recent years, we have noticed the growing interest in traveling in traveling deeper contact with nature and prioritizing personal well -being. SUNANAHANland Even on the Norwegian Fzords, more and more passengers return to Scandinavia to embrace Lacom (balance) and high (well-being), ”says Andrew Harrison-Chin.
Nordic Places also focus on stability, such as well -developed networks of the environmental infrastructure, shelter with electric public transport and shelter Environmental certificate. In addition, they can be welcomed to families, as public transport is fully accessible for child carts, and there are plenty of children’s parks and tables to replace diapers.
This summer is in the next place for some ‘refrigerations’, according to Marsh: “Glaciers will extend the size of the stairs, eternal and wild nature in one of the low dense places of the planet in its clean form.”
Does the ‘cooling’ rise causes more tourism in Nordic places?
By displaced tourism to cold places, potential concern Excess tourism In the Nordic places. The increase in passengers can put more pressure on cities such as Reikiavic and Bergen, which is not so good to manage big summer tourism like other alternatives like Miconos or Rome.
“Nordic countries are small and have a short summer, which has been translated into a very condensed tourist season,” says Megan Vila, responsible for the inventions of Expat Explore. “Distance people and national parks in the region do not have the infrastructure required to withstand a large crowd, and excessive tourism may press for these places of known places of known places,” he added.
AdvertisementHowever, many Nortic countries are already aware of these risks and protects stable tourism, especially through solid environmental and tourism policies. For example, promoting, encouraging long shelters Standard tourism y Distributing the number of visitors by many regions.
‘Colds’ for you?
Although the ‘new holidays’ or ‘coolants’ are a pleasant place to score the temperature, they may have an unpredictable time and High prices. In most of these places, shelter is low, so it is necessary to plan it in advance to avoid higher prices.
Oliver Hugenne, a co -operative company of Insider Villas, is not so much for tourism, so as features such as transport, language or gastronomic options can be limited, “In addition, if you are looking for an animated night life or a lot of social energy, these places may seem a little quiet.”
The lack of contacts with distant places such as Swalbard and Sweden and Finland’s Arctic areas Multiple air connections And long travel period. “Crowners are highly expensive-notable in distant areas, they need a often expected planning,” Harrison-Chin says.
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