The European Commission has imposed Apple and Goal Fines with 500 million euros and 200 million euros respectivelyBy breaking the digital markets law (TMA). The European Union (European Union) has allowed Tim Cook to monopoly practices in its mobile utility store and to pay subscriptions on the previous duty to pay subscriptions on Instagram and Facebook.
According to the EFE Agency, they are Since the first penalties to match under Brussels DMA it has been implemented Taking into account that last year, two penalties to control the power of technologies, the maximum obstacles permitted by the regulations – up to 10% of companies’ global income. But, Exactly what happened?
If we start AppleThe European Commission has decided to be a company that bite Apple He has violated his obligation to prevent users from turning back to purchase and offers Outside your App Store Application Shop, he set up 500 million euros for your permission.
Therefore, the developers who distribute their applications through the App Store should be informed of alternative offers outside of it, and in addition, they cannot benefit from the benefits provided to the alternative distribution channels. Also,, the The European Commission has ordered Apple to suppress business and technical restrictions Taking into account that there is a 60 -day period to use the necessary changes, or otherwise, it will occasionally face sanctions.
On the other hand, in the case MethaMark Zuckerberg’s company It has violated the obligation to provide users the option to use the advertising service that uses a lower personal dataS, as well as Subscribe to avoid custom ads on Instagram and Facebook. With this model, EU users can choose between the combination of personal data for customized advertising or the payment of monthly subscription to a service without advertising, however, the European Commission assumed that the idea did not adjust with the TMA.
In response to the permit, in November 2024, The target was introduced to another version of the free custom advertising modelProvide an option to provide low personal data to show the ad. Nevertheless, The Commission is constantly evaluating this optionThis is because Zuckerberg asks to provide evidence for the impact of this new advertising model.
Apple’s response
In response to the permission of the European Commission, Apple will appeal this decision: “Another example of how today’s communications are today The European Commission unjustly points to apple In the worst continuing decisions for the privacy and safety of our users, it is bad for products and forcing our technology to provide. We have invested hundreds of thousands of engineering times, and we have made dozens of changes in accordance with this law, none of them have been requested by our users. Despite countless meetings, the commission continues to move the limits at each step. We will appeal and we will continue to engage in the Commission In the service of our European customers. “
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