Despite the enormous investment and its award -winning content, Apple TV continues to create a place, and as announced, losing nearly 1,000 million euros per year.
Apple It loses $ 1,000 million (923 million euro) per year with its streaming service. Two sources close to the company have confirmed ‘information’ that technology has spent $ 5,000 million (4,620 million euros) per year Apple TV+ Since it has been launched 2019.
Apple’s largest investment in the video streaming market does not reap a similar subscriber site. Despite such plansSeparation‘Y’Dead Lazo‘, Is significantly Behind their competitors Netflix, Amazon Prime Video Y Disney+.
Netflix It has a large number of subscribers 300 million. When Amazon Prime Video It works with a slightly different model, which allows you to pay for unique topics and not pay for rent and buy, and it is estimated that it has about 200 million subscribers. That too is calculated Disney+ It has about 125 million subscribers.
Although Apple has not officially revealed Your subscriber numberSince it does not publish it as a personal statistics that are separated from other services like Apple Bay, find it in a few of a few 45 million The subscribers. Since Apple is one of the largest companies on the planet, something catastrophic in the technology company’s infiltration in streaming content.
It is not that they do not accumulate a lot of money on impressive projects. Is important ‘Separation’. Dark science fiction series about office staff with a split conscientious conscience Suggested for 14 Emmis After his first season in 2022. The series, produced by Ben Stiller, returned to the screen this year, and immediately selected valuable television awards with ‘The White Lotus’ and ‘Adolescence’.
Similarly, Apple has achieved other successes with ‘Dead Lazo’, a happy series football comedy and the satirical ‘The Morning Show’ of TV Chains. Between him The original programmingThe contents of Apple TV have received More than 2,500 awards recommendations y 538 winsAccording to Apple’s CEO Tim Cook in January.
Ground CinemaApple is not left behind. He achieved his first victory The best picture With Oscar ‘Kota‘. Since then, he has supported many top directors to produce bold and relevant works for the season, such as ‘The Moon Killer’ by Martin Scorcesey, ‘Napoleon’ by Ridley Scott, and ‘Napoleon’ by Steve McVin. However, this money is everything Will not translate as subscribers. Apple sees how your investment is going to drain.
Content failed to monopolize conversations
There are most problems Lack of social temporary storage It seems to be Apple TV+. The best stars They register for expensive projects to break into the service without enough hype and saucer to raise the inherent ad category for an HBO Premier.
In the industry, the type of plans that are very large in a cultural track, the next morning, They inevitably become the object of conversation In offices around the world. Classic Examples of the Big -Budget Series that arose at the beginning of the 21st century, etc.Soprano‘,’Breaking Bad‘And, most recently,’Regulate‘. Thanks to its reputation and its weekly programming for decades, HBO was able to capture the medieval of the moment of ‘Water Cooler’ for a moment.
‘Bhaktan’Separation‘Is that Apple’s first series It has it Was able to reflect the cultural significance of this scale. Thanks His deep mysterious plot Already his confused ‘Cliffhengers’, every week he has become a real competitor to the attention of the people. But this is the first time Apple gets it. Examples of projects that fall into the broken bag are numerous with all the binds that cause cultural impact.
Last year, Platform ‘Denial’ was screened, the first television series of Oscari Mexicano Alponso quear Acting Cate Blancheet. With the stars of that skill, it is not surprising that the series was introduced Venice Festival. However, even the ‘denial’ from the pile of apple’s vague content could not even save the planseet.
The adaptations of novels such as ‘Chemistry Lessons’, ‘Pachinko’ and ‘Shantaram’ have failed to nail. Not The spiritual successor of ‘Band of Brothers’, ‘Masters of the Air’ was able to shoot the rates of the audience. On the opposite side, the musical series ‘Shmikatoon!’ As it happened, fans who cancel the fans ahead of time have been angry.
Statistics in the cinematography field
Like television, streaming sites are opposed to the publisher’s statistics and it is difficult to evaluate Its the success of its film maker Even with box office figures. ‘The Moon is the killer’For example, it is officially a Business failureIt raises $ 158.8 million (146.7 million) worldwide compared to the approximate budget of $ 215 million (198.6 million).
‘Napoleon’It was screened in cinemas at the end of 2023, and at least $ 200 million (184.5 million euros) was raised by approximately $ 221.4 million (204.6 million euros) compared to the approximate budget. Although the professional assesses that the film does not reach the existence point, Apple emphasizes that it is profitable.
Two films of the most appreciated directors a Extraordinary opportunity In streaming services. They were screened in cinemas They do not appear on streaming sites Several months later.
AdvertisementIt is not ready to throw in the apple towel when investing in big -budget films. This year only ‘Top Gun: Mevic’, Joseph Kosinski and the expected ‘F1’ and the latest films of the latest films Hand RichieOvarian Spike Lee y Milk Green Cross.
Care The cultural impact of the series Pouring into streaming services is not a special issue. Repeatedly, a series of a series from the Netflix bass drum and saucer is a broadcast, and it stops talking immediately. ‘Bhaktan’Separation ‘It has been officially updated by the third season, This will indicate a trend change To the starting streaming company of the technology company. But If you have to see it Apple’s best financial commitment to success Streaming will be beneficial.
